Digital Marketing Manager

career-mate.site - Jobboard; Jakarta Utara; On-site; IDR 167,400,000 - 279,000,000; Full time

Job summary

career-mate.site - Jobboard is looking for a Performance Marketing specialist to develop and implement digital media strategies across platforms like Meta, Google, and TikTok. The ideal candidate will manage budgets, optimize advertising campaigns, and enhance website performance to drive lead generation.

The role also involves collaborating with various teams for smooth online fulfillment and building a long-term SEO strategy. Strong analytical skills and hands-on experience with CRM and analytics tools are essential.

Qualifications

• Experience in developing and executing paid media strategies across various platforms.
• Ability to manage advertising budgets effectively with a focus on key performance indicators.
• Understanding of SEO best practices and tools for organic growth.
• Experience in data analytics for informed marketing decisions.

Responsibilities

• Develop and execute paid media strategies for different digital platforms.
• Manage and optimize official stores on e-commerce platforms.
• Oversee website performance and user experience.
• Establish digital dashboards for performance tracking.

Skills

Paid media strategy development

Digital advertising budget management

SEO optimization

Data analytics and reporting

Tools

CRM tools

Digital advertising platforms

Analytics tools

Job description

Performance Marketing

• Develop and execute paid media strategies across Meta, Google, TikTok, YouTube, marketplaces, and other digital platforms.
• Manage digital advertising budgets with strong focus on ROAS, CAC, CPL, and conversion efficiency.
• Optimize campaigns for lead generation, sales conversion, remarketing, and customer retention.
• Monitor campaign performance and continuously improve digital funnel effectiveness.

E-Commerce & Marketplace Optimization

• Manage and optimize official stores across major marketplaces and e-commerce platforms.
• Improve product visibility, store conversion rate, customer trust, and platform ranking performance.
• Develop promotional campaigns, flash sales, campaign calendars, and marketplace growth strategies.
• Coordinate with operations, warehouse, and customer service teams to ensure smooth online fulfillment.

Website & Landing Page Management

• Oversee company website performance, user experience, and conversion-focused landing pages.
• Ensure website supports branding, lead generation, B2B inquiries, and direct online sales.
• Collaborate with IT and design teams for website improvement, speed optimization, and system integration.
• Develop landing pages for campaigns, product launches, and lead capture optimization.

SEO & Organic Growth

• Build long-term SEO strategy for website ranking, organic traffic growth, and brand discoverability.
• Optimize product pages, content structure, keyword strategy, and technical SEO performance.
• Improve search visibility across search engines and marketplace platforms.
• Support content marketing strategies for sustainable inbound traffic generation.

Data & Analytics

• Establish digital dashboards for performance tracking across all online channels.
• Analyze campaign performance, customer behavior, sales conversion, and customer journey insights.
• Use CRM, analytics tools, and reporting systems for data-driven marketing decisions.
• Provide regular reports and strategic recommendations to Head of Commercial & Marketing.