Performance Marketing

Maiimi; Jakarta Pusat; On-site; IDR 133,920,000 - 200,880,000; Full time

Job summary

Maiimi seeks a results-driven Paid Marketing Specialist to steer scalable growth on Meta and TikTok. You will own campaign performance, apply data-driven optimization, and partner with the content team to craft high-impact creatives.

Ideal candidates have 2+ years in performance marketing, strong analytics, and a bias for fast execution. This role focuses on efficient budget use and measurable ROAS improvements in a dynamic consumer wellness space.

Qualifications

• 2+ years in performance marketing or similar role.
• Strong data-driven approach and optimization mindset.
• Experience with paid social ads and creative testing.

Responsibilities

• Execute and optimize Meta & TikTok ads for growth.
• Monitor metrics (CTR, CPC, ROAS, CVR) and adjust campaigns.
• Run A/B tests on creatives and campaigns to improve performance.
• Manage budget efficiently and report results to team.
• Collaborate with content team for performance-driven creatives.

Skills

Performance marketing

Ads optimization

A/B testing

Budget management

Content collaboration

Ownership

Education

Bachelor’s degree in Marketing

Digital marketing certification

Tools

Meta Ads Manager

TikTok Ads

Job description

Responsible for driving scalable and profitable growth through paid marketing and performance optimization.

Key Responsibilities

• Execute and optimize Meta & TikTok Ads
• Monitor and analyze performance metrics (CTR, CPC, ROAS, CVR)
• Run A/B testing on creatives and campaigns
• Manage budget efficiently and effectively
• Collaborate with content team for performance-driven creatives

Requirements

• Proven experience in performance marketing
• Strong understanding of ads metrics & optimization
• Experience in scaling campaigns
• Data-driven and experiment focused
• High ownership and execution speed

Education

• Bachelor’s degree in Marketing, Business, Communication, or related field
• Digital marketing / ads certification is a plus

Preferred

• Have 2+ experience in beauty / personal care / wellness
• Strong understanding of content & UGC performance

Success Indicators

• Ability to scale campaigns effectively