Performance Marketing Executive

Magnus; Jakarta Pusat; On-site; IDR 89,280,000 - 167,400,000; Full time

Job summary

Magnus is seeking a results-focused marketer in Jakarta to drive growth across digital channels and optimize campaigns from planning to delivery. You will manage end-to-end tracking, work with MMPs, and own reporting for leadership.

You will collaborate with Design, Product, and Sales to ensure consistent messaging and measurable impact, while continually testing and learning in a fast-paced environment.

Qualifications

• 1–2 years of experience in performance or growth marketing.
• Hands-on proficiency in campaigns on Google Ads, Meta Ads, and TikTok.
• Operational excellence: managing timelines, assets, and daily optimizations.
• Full-funnel awareness: supporting business objectives across stages.
• Foundational tracking: GTM, GA4, and pixel implementation.
• Mobile attribution basics and MMPs such as AppsFlyer or Adjust.
• Data fluency: monitoring CTR, CVR, and CPA with detail.
• Testing mindset: supporting A/B tests to improve ad performance.
• Team player: collaboration with creative, product, and data teams.
• Clear reporting: turning data into actionable summaries.
• Strong ownership: proactive task management and accountability.

Responsibilities

• Strategic Planning: Align digital campaigns across search, social, display, and email with core business goals.
• Technical Setup: Manage end-to-end tracking, tagging, and MMPs to ensure data accuracy.
• Project Management: Lead campaign timelines and creative development to ensure high-impact, on-time delivery.
• Performance Tracking: Monitor KPIs (CTR, CVR, CPA) and extract actionable insights.
• Benchmarking: Analyze competitor moves and industry trends to maintain a competitive edge.
• Reporting: Deliver clear, executive-level reports that translate data into strategic recommendations.
• Budget Management: Allocate resources across channels for cost efficiency.
• Testing & Growth: Run A/B tests to improve conversion rates.
• ROI Measurement: Track financial impact of marketing spend.
• Stakeholder Alignment: Partner with Design, Product, and Sales for unified messaging.
• Feedback Loops: Communicate performance and adjust tactics with real-time feedback.

Skills

Performance marketing

Growth mindset

Campaign optimization

Data analysis

Cross-functional collaboration

Ownership

A/B testing mindset

Curiosity

Tools

Google Ads

Meta Ads

TikTok Ads

GTM

GA4

Pixel implementation

AppsFlyer

Adjust

Job description

• Strategic Planning: Align digital campaigns across search, social, display, and email with core business goals.
• Technical Setup: Manage end-to-end tracking, tagging, and Mobile Measurement Partners (MMP) to ensure data accuracy.
• Project Management: Lead campaign timelines and creative development to ensure high-impact, on-time delivery.
• Performance Tracking: Monitor KPIs (CTR, CVT, CAC) and utilize analytics tools to extract actionable insights.
• Benchmarking: Analyze competitor moves and industry trends to maintain a competitive edge.
• Reporting: Deliver clear, executive-level reports that translate complex data into strategic recommendations.
• Budget Management: Strategically allocate resources across channels to maximize cost efficiency.
• Testing & Growth: Execute A/B testing and experimentation frameworks to continuously improve conversion rates.
• ROI Measurement: Implement rigorous methodologies to track and prove the financial impact of marketing spend.
• Stakeholder Alignment: Partner with Design, Product, and Sales teams to ensure a unified brand message.
• Feedback Loops: Maintain open communication channels to refine strategies based on real-time internal and external feedback.

What you bring to the table:

• 1–2 years of experience in performance or growth marketing roles.
• Hands-on proficiency in executing campaigns across major platforms like Google Ads, Meta Ads, and TikTok.
• Operational excellence: Experience managing campaign timelines, assets, and daily optimizations to ensure on-time delivery.
• Full-funnel awareness: Understanding of how to support business objectives through different stages of the customer journey.
• Foundational Tracking: Familiarity with GTM, GA4, and pixel implementation to ensure accurate data capture.
• Mobile Knowledge: Understanding of mobile attribution basics and how MMPs (like AppsFlyer or Adjust) track app performance.
• Data Fluency: Ability to monitor and report on key metrics such as CTR, CVR, and CPA with high attention to detail.
• Testing Mindset: Experience supporting A/B tests and using results to improve ad performance.
• Team Player: Proven ability to work alongside creative, product, and data teams to get campaigns live.
• Creative Insight: Experience providing performance-based feedback to help creative teams iterate on ad visuals and copy.
• Clear Reporting: Ability to organize campaign data into clear summaries that highlight successes and areas for improvement.
• Stakeholder Support: Comfortable communicating daily performance updates and recommending tactical adjustments.
• Strong Ownership: A proactive approach to task management and a high level of accountability.
• Analytical & Curious: A natural tendency to ask "why" and look for patterns in data.
• Adaptable: Eager to learn new tools, stay updated on industry trends, and grow within a fast-paced environment.