Performance Marketing Specialist

Delamibrands; Tangerang; On-site; IDR 167,400,000 - 279,000,000; Full time

Job summary

Delamibrands and its sister company HeathyChoice are seeking a performance marketing professional to plan, execute, and optimize campaigns across Meta, Google, TikTok, and marketplace channels to drive customer acquisition, online sales, traffic, and brand growth.

You will collaborate with E-Commerce, Creative, Content, and Marketing teams to ensure marketing investment delivers measurable business results and to optimize the customer journey from awareness to purchase.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 3–4 years of experience in Performance Marketing / Digital Marketing, preferably in FMCG, F&B, healthy food, beauty, retail, or e-commerce.
• Hands-on experience with Meta Ads and Google Ads; TikTok Ads is a plus.
• Strong understanding of digital marketing funnel and customer acquisition.
• Strong analytical and data-driven mindset.
• Comfortable working with Excel/Google Sheets and performance dashboards.

Responsibilities

• Develop and execute performance marketing strategies aligned with business targets.
• Plan digital campaigns across Meta Ads, Google Ads, TikTok Ads, marketplace ads, and other channels.
• Set up, monitor, and optimize paid advertising campaigns and budgets.
• Drive online revenue through website, marketplace, and other digital channels; implement retargeting and conversion campaigns.
• Work with the team to optimize the customer journey from awareness to repeat purchase.

Skills

Digital marketing

Performance marketing

Campaign management

A/B testing

Data analysis

Excel/Google Sheets

Google Ads

Meta Ads

TikTok Ads

Education

Bachelor's degree in Marketing / Business / Communications

Tools

Google Ads

Meta Ads

TikTok Ads

Excel

Google Analytics

Job description

Key Responsibilities

We are looking position for our sister company HeathyChoice that will be responsible for planning, executing, and optimizing performance marketing campaigns across digital channels to drive customer acquisition, online sales, traffic, and brand growth. The role will work closely with the E-Commerce, Creative, Content, and Marketing teams to ensure marketing investment delivers measurable business results.

1. Performance Marketing Strategy

• Develop and execute performance marketing strategies aligned with business and sales targets.
• Plan digital campaigns across Meta Ads, Google Ads, TikTok Ads, marketplace ads, and other relevant channels.
• Develop customer acquisition and retention strategies based on business objectives.

2. Campaign Management & Optimization

• Set up, monitor, and optimize paid advertising campaigns.
• Manage campaign budgets and allocate spending based on performance.
• Conduct A/B testing for creatives, audiences, messaging, offers, and landing pages.
• Identify underperforming campaigns and implement corrective actions.

3. Sales & Customer Acquisition

• Drive online revenue through website, marketplace, and other digital channels.
• Develop strategies to acquire new customers while maintaining existing customers.
• Implement retargeting, remarketing, and conversion campaigns.
• Work with the team to optimize the customer journey from awareness consideration purchase repeat purchase.

4. Data & Performance Analysis

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 3-4 years of experience in Performance Marketing / Digital Marketing, preferably in FMCG, F&B, healthy food, beauty, retail, or e-commerce.
• Hands-on experience with Meta Ads and Google Ads; TikTok Ads is a plus.
• Strong understanding of digital marketing funnel and customer acquisition.
• Strong analytical and data-driven mindset.
• Comfortable working with Excel/Google Sheets and performance dashboards.