Performance Ads

ANTARESTAR; Bekasi; On-site; IDR 144,000,000 - 216,000,000; Full time

Job summary

ANTARESTAR is seeking a data-driven Performance Marketing Specialist to optimize campaigns across TikTok GMV Max, TikTok Ads Manager, and Meta Ads. You will analyze daily performance, adjust bids and budgets, and scale high-performing campaigns while maintaining ROAS.

Collaborate with creative teams and provide actionable insights from regular reports. The role requires 1–2 years in digital advertising, strong analytics, and experience with ecommerce campaigns on marketplace platforms.

Qualifications

• 1–2 years in performance marketing or digital advertising.

Responsibilities

• Manage and optimize campaigns to achieve sales and ROAS targets.

Skills

Performance Marketing

Data Analysis

TikTok Ads

GMV/ROAS

Meta Ads

A/B Testing

Budget Optimization

Audience Segmentation

Campaign Scaling

Excel/Sheets

Tools

TikTok Ads Manager

TikTok GMV Max

Meta Ads Manager

Job description

• Manage and optimize advertising campaigns across TikTok GMV Max, TikTok Ads Manager, and Meta Ads to achieve sales and ROAS targets.
• Analyze daily campaign performance data to determine optimization strategies and actionable plans.
• Monitor key performance metrics including ROAS, GMV, CTR, CPC, CPM, CPA, CVR, ad spend, and revenue across campaigns.
• Optimize daily bids and budgets based on campaign and product-category performance.
• Efficiently allocate budgets by shifting spend from underperforming campaigns to higher-performing campaigns based on real-time data.
• Scale high-performing campaigns while maintaining ROAS stability and advertising cost efficiency.
• Conduct consistent A/B testing across creatives, audiences, hooks, copy, placements, bidding strategies, and campaign structures.
• Develop and test audience segments based on TikTok, TTMS, customer behavior, and marketplace insights.
• Collaborate with the Marcom/Creative team to prepare advertising assets including videos, banners, hooks, copies, and creative variations.
• Provide data-driven creative briefs to ensure advertising materials align with campaign objectives and target audiences.
• Synchronize advertising schedules with marketplace campaigns, payday promotions, double-date campaigns, product launches, promotions, and brand events.
• Evaluate products and campaigns to determine which should be scaled, maintained, optimized, or discontinued.
• Prepare daily, weekly, and monthly performance reports with insights, identified issues, and recommended next actions.
• Identify new growth opportunities through audience testing, campaign structures, creative angles, and new advertising channels.

• Minimum 1-2 years of experience in Performance Marketing, Digital Advertising, Media Buying, or similar roles, preferably within e-commerce.
• Hands-on experience with TikTok Ads Manager, TikTok GMV Max, and Meta Ads Manager.
• Strong understanding of the advertising funnel from Awareness and Consideration to Conversion and Retargeting.
• Strong knowledge of digital advertising metrics including ROAS, ROI, CTR, CPC, CPM, CPA, CVR, AOV, GMV, CAC, and frequency.
• Ability to interpret data and make fast, data-driven campaign optimization decisions.
• Strong understanding of budget allocation, bidding, campaign scaling, retargeting, audience segmentation, and creative testing strategies.
• Experience managing advertising for marketplace/e-commerce businesses, especially TikTok Shop and D2C brands, is highly preferred.
• Ability to identify winning products, winning creatives, and winning audiences from campaign data.
• Proficient in data analysis using Excel/Google Sheets and advertising dashboards.
• Possess a data-driven, analytical, commercially oriented, and growth-oriented mindset.
• Comfortable working in a fast-paced environment with dynamic sales and advertising performance targets.
• Proactive in running tests and optimizations without relying solely on instructions.
• Strong communication and collaboration skills with Creative, Marcom, Marketplace, Affiliate, and Commercial teams.