Marketing Manager

PT INDONESIA PUNYA KOPI; Kota Malang ꦠꦸꦛꦩꦭꦁ; On-site; IDR 350,000,000 - 550,000,000; Full time

Job summary

PT INDONESIA PUNYA KOPI is seeking a seasoned Growth & Marketing leader to drive expansion across our F&B network in Indonesia. You will shape growth strategies, oversee brand positioning, and lead integrated marketing efforts to elevate market presence and revenue.

The role requires 5+ years in F&B with strong analytical and leadership capabilities. You will manage customer acquisition and retention programs, coordinate partnerships, and ensure campaigns align with financial targets

Qualifications

• Minimum 5 years of experience in the F&B industry, preferably in coffee shops, restaurants, or multi-outlet F&B businesses.
• Proven experience in Growth Strategy, Brand Management, Marketing, Business Development, or Commercial Management within the F&B industry.
• Strong analytical skills with the ability to interpret business data, market insights, and customer behavior into actionable strategies.
• Strong understanding of brand positioning, integrated marketing, customer acquisition, customer retention, and revenue growth.
• Experienced in managing marketing campaigns, strategic partnerships, budgets, and business performance.
• Strong commercial mindset, strategic thinking, leadership, communication, negotiation, and problem-solving skills.
• Able to work independently and collaboratively in a fast-paced business environment.

Responsibilities

• Develop and execute business growth strategies to drive revenue, increase sales, and achieve business targets.
• Analyze business performance, market trends, customer behavior, and competitor activities to identify growth opportunities.
• Develop brand strategy, positioning, and integrated marketing strategies to strengthen brand awareness and market presence.
• Lead customer acquisition and retention initiatives to increase transactions, customer engagement, and repeat purchases.
• Plan and execute marketing campaigns, promotional programs, and strategic partnerships to support business growth.
• Identify new market opportunities, potential business collaborations, and initiatives to expand market reach.
• Manage marketing budgets, monitor KPIs, and evaluate campaign effectiveness and business results.

Skills

Growth Strategy

Brand Management

Marketing

Business Development

Commercial Management

Analytical Skills

Leadership

Negotiation

Communication

Job description

Develop and execute business growth strategies to drive revenue, increase sales, and achieve business targets.

Analyze business performance, market trends, customer behavior, and competitor activities to identify growth opportunities.

Develop brand strategy, positioning, and integrated marketing strategies to strengthen brand awareness and market presence.

Lead customer acquisition and retention initiatives to increase transactions, customer engagement, and repeat purchases.

Plan and execute marketing campaigns, promotional programs, and strategic partnerships to support business growth.

Identify new market opportunities, potential business collaborations, and initiatives to expand market reach.

Manage marketing budgets, monitor key performance indicators (KPIs), and evaluate campaign effectiveness and business results.

Qualifications

Minimum 5 years of experience in the F&B industry, preferably in coffee shops, restaurants, or multi-outlet F&B businesses.

Proven experience in Growth Strategy, Brand Management, Marketing, Business Development, or Commercial Management within the F&B industry.

Strong analytical skills with the ability to interpret business data, market insights, and customer behavior into actionable strategies.

Strong understanding of brand positioning, integrated marketing, customer acquisition, customer retention, and revenue growth.

Experienced in managing marketing campaigns, strategic partnerships, budgets, and business performance.

Strong commercial mindset, strategic thinking, leadership, communication, negotiation, and problem-solving skills.

Able to work independently and collaboratively in a fast-paced business environment.