F&B Marketing Lead (Oriental Kopi)

PT. Erajaya Swasembada, Tbk.; Jakarta Barat; Vor Ort; IDR 240.000.000 - 360.000.000; Vollzeit

Zusammenfassung

PT. Erajaya Swasembada, Tbk. is seeking a Marketing Lead to drive brand awareness, customer engagement, and growth across F&B brands. You will craft strategies, lead campaigns across digital, social, influencer, offline activations, and PR, and oversee brand storytelling.

You will conduct market research, collaborate with Sales, Operations, and Product teams, and manage the budget while analyzing performance metrics to optimize results.

Qualifikationen

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in marketing.
• Preferably within the F&B, retail, or FMCG industries.
• Strong experience in digital marketing, social media, and brand management.
• Excellent communication and leadership skills.
• Creative thinker with a data-driven mindset and strong analytical skills.
• Ability to manage multiple projects in a fast-paced environment.
• Proficiency in marketing tools, analytics, and reporting platforms.

Aufgaben

• Develop and implement marketing strategies to drive brand awareness and revenue growth.
• Lead and execute multi-channel marketing campaigns, including digital, social media, influencer marketing, offline activations, and PR.
• Manage and oversee the brand’s positioning, messaging, and storytelling to create a strong market presence.
• Conduct market research to understand industry trends, customer behavior, and competitive landscape.
• Collaborate with internal teams such as Sales, Operations, and Product Development to align marketing initiatives with business objectives.
• Monitor and analyze marketing performance metrics and optimize campaigns for effectiveness.
• Manage relationships with external agencies, vendors, and strategic partners.
• Develop and manage the marketing budget, ensuring efficient allocation of resources.

Kenntnisse

Marketing leadership

Digital marketing

Brand management

Communication skills

Analytical mindset

Project management

Data-driven

Ausbildung

Bachelor's degree in Marketing, Business, or related field

Tools

Marketing analytics platforms

Jobbeschreibung

We are looking for a Marketing Lead to drive brand awareness, customer engagement, and business growth across our F&B brands. This role will be responsible for developing and executing marketing strategies, managing campaigns, and ensuring effective communication across multiple channels.

Key Responsibilities:

• Develop and implement marketing strategies to drive brand awareness and revenue growth.
• Lead and execute multi-channel marketing campaigns, including digital, social media, influencer marketing, offline activations, and PR.
• Manage and oversee the brand’s positioning, messaging, and storytelling to create a strong market presence.
• Conduct market research to understand industry trends, customer behavior, and competitive landscape.
• Collaborate with internal teams such as Sales, Operations, and Product Development to align marketing initiatives with business objectives.
• Monitor and analyze marketing performance metrics and optimize campaigns for effectiveness.
• Manage relationships with external agencies, vendors, and strategic partners.
• Develop and manage the marketing budget, ensuring efficient allocation of resources.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in marketing, preferably within the F&B, retail, or FMCG industries.
• Strong experience in digital marketing, social media, and brand management.
• Excellent communication and leadership skills.
• Creative thinker with a data-driven mindset and strong analytical skills.
• Ability to manage multiple projects in a fast-paced environment.
• Proficiency in marketing tools, analytics, and reporting platforms.