Marketing Manager (F&B)

Monroe Consulting Group; Bandung; On-site; IDR 240,000,000 - 420,000,000; Full time

Job summary

Monroe Consulting Group, an Executive Recruitment firm, is partnering with an organisation in the Consumer sector to hire a Marketing Manager in Bandung. The role focuses on leading brand growth, strategic positioning, and delivering strong commercial performance across a portfolio of F&B brands.

You will develop and execute brand strategies, collaborate with cross-functional teams, and drive market differentiation through consumer insights, campaigns, and performance analytics.

Qualifications

• 5+ years in Brand Management within F&B or FMCG.
• Experience managing multi-brand portfolios across categories.

Responsibilities

• Develop and drive brand strategies across multiple brands, ensuring clear positioning and differentiation to strengthen market presence and growth.
• Own brand identity and consistency across all consumer touchpoints, including visual identity, tone of voice, and overall customer experience.
• Lead end-to-end integrated marketing campaigns from concept development through execution and performance evaluation, leveraging data to optimize reach and conversion.
• Conduct market, consumer, and competitor analysis to identify growth opportunities and provide insights for the new product development pipeline.
• Collaborate closely with Commercial and Growth teams to align brand strategies with business objectives, revenue targets, and overall commercial performance.

Skills

Brand management

Portfolio management

Job description

Monroe Consulting Group, an Executive Recruitment firm, is partnering with an organisation in the Consumer sector to hire a Marketing Manager. This opportunity is based in Bandung and offers the chance to lead brand growth, strategic positioning, and commercial performance across a portfolio of F&B brands.

Position Overview

Lead the development and execution of brand strategies across multiple F&B brands, driving market differentiation, customer engagement, and business growth.

Partner cross-functionally to strengthen brand equity, optimise marketing performance, and unlock new opportunities for sustainable commercial success.

Key Responsibilities

• Develop and drive brand strategies across multiple brands, ensuring clear positioning and differentiation to strengthen market presence and growth.
• Own brand identity and consistency across all consumer touchpoints, including visual identity, tone of voice, and overall customer experience.
• Lead end-to-end integrated marketing campaigns from concept development through execution and performance evaluation, leveraging data to optimize reach and conversion.
• Conduct market, consumer, and competitor analysis to identify growth opportunities and provide insights for the new product development pipeline.
• Collaborate closely with Commercial and Growth teams to align brand strategies with business objectives, revenue targets, and overall commercial performance.

Key Requirements

Qualifications & Experience

• Coming from a strong Brand Management background with 5+ years of experience in the F&B or FMCG industry, including hands-on experience managing multi-brand portfolios.

Technical / Functional Expertise

• Strong expertise in brand positioning and identity management, with the ability to oversee multiple brands and maintain clear strategic direction.
• Strong creative and commercial mindset, with the ability to translate consumer insights into impactful brand strategies, equity, and business growth.
• Excellent project management and cross-functional leadership skills, with experience collaborating closely with Creative, Product, Operations, and other key stakeholders.

Soft Skills & Leadership Competencies

• Strong strategic thinking and business acumen.
• Excellent stakeholder management and collaboration skills.
• Strong communication and presentation capabilities.
• Data-driven decision-making approach with a customer-centric mindset.
• Ability to thrive in a fast-paced, growth-oriented environment.