Sales Marketing Manager

pt. richeese kuliner indonesia; Kota Bandung; On-site; IDR 223,200,000 - 357,120,000; Full time

Job summary

PT. Richeese Kuliner Indonesia in Bandung is seeking a seasoned Local Sales & Marketing Leader to drive growth across assigned territories and build strong customer partnerships. You will define GTM strategies, manage local channels, and translate market insights into actionable activations while leading a motivated team. This role requires travel readiness and a track record in local market development within F&B sectors.

Qualifications

• Bachelor’s degree in Business, Marketing, Management, or related field required.
• Proven experience in driving local sales and GTM initiatives.
• Strong ability to build and manage B2B relationships and local channels.

Responsibilities

• Develop and execute Local Sales & Marketing strategies across assigned territories.
• Identify and develop B2B and local business opportunities.
• Build and maintain relationships with local customers to generate new business.

Skills

Team leadership

Go-To-Market strategies

Local sales management

Analytical thinking

Negotiation & communication

Travel willingness

Education

Bachelor’s degree in Business, Marketing, Management, or a related field

Job description

• Develop and execute Local Sales & Marketing strategies to drive sales growth, customer acquisition, and transaction performance across assigned territories.
• Identify and develop B2B and local business opportunities, including corporate, community, institutional, and other potential customer segments.
• Build and maintain strong relationships with potential and existing local customers to generate new business opportunities and strengthen customer loyalty.
• Develop and implement Go-To-Market (GTM) strategies for priority channels and local market opportunities, ensuring effective execution at store and territory level.
• Define and prioritize Local Sales & Marketing channels based on market potential, customer profile, territory characteristics, and business opportunities.
• Conduct territory and market analysis to identify growth opportunities, competitive activities, customer needs, and potential areas for expansion.
• Translate business strategies into actionable local sales initiatives, programs, and activations to achieve assigned sales targets.
• Monitor sales performance, customer acquisition, program effectiveness, and territory development, and provide actionable recommendations for improvement.
• Lead, coach, and develop the Local Sales & Marketing team, ensuring clear priorities, effective execution, and achievement of individual and team targets.
• Establish clear work plans, timelines, and priorities to ensure the team remains on track and delivers initiatives within agreed deadlines.
• Collaborate with Operations, Marketing, Commercial, and other relevant functions to ensure seamless execution of local sales initiatives.
• Regularly evaluate performance and optimize strategies based on market insights, sales data, and business results.

Requirements

• Bachelor’s degree in Business, Marketing, Management, or a related field.
• Minimum 5 years of experience in Sales, Local Sales Marketing, B2B Sales, Business Development, or related commercial roles, preferably within F&B, QSR, Retail, FMCG, or other consumer-facing industries.
• Proven experience in developing and managing B2B customer relationships and generating new business opportunities.
• Strong understanding of local customer acquisition and territory-based sales management.
• Experience in developing and executing Go-To-Market (GTM) strategies, preferable across multiple channels or territories.
• Strong commercial mindset with ability to identify customer potential, market opportunities, and revenue growth drivers.
• Experience managing and prioritizing local sales channels, with a strong focus on high‑potential and priority channels.
• Proven ability to lead, coach, and manage a team, including setting targets, monitoring performance, and ensuring the team stays on track.
• Strong time management and execution skills, with ability to manage multiple initiatives, priorities, and deadlines simultaneously.
• Strong analytical and problem‑solving skills, with the ability to translate data and market insights into actionable business strategies.
• Strong communication, negotiation, stakeholder management, and interpersonal skills.
• Willing to travel and manage assigned territories as required.
• Highly proactive, target‑oriented, and comfortable working in a fast‑paced and dynamic environment.