Marketing Manager

PT Yadea Manufaktur Kendaraan Listrik; Desa Ciranjeng; On-site; IDR 80,000,000 - 140,000,000; Full time

Job summary

PT Yadea Manufaktur Kendaraan Listrik is seeking a marketing leader to drive strategy, campaigns, and brand initiatives from its site in Indonesia. The role requires hands-on execution across digital and offline channels, with a focus on growth and market penetration.

The successful candidate will manage budgets, collaborate with multiple departments, and lead campaigns, events, and activations while traveling as needed. English proficiency and a proven track record in marketing are essential.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Minimum 3-5 years of experience in marketing, with at least 2 years in a managerial/supervisory role.
• English proficiency required.
• Strong experience in marketing strategy, campaign management, digital marketing, and brand management.
• Strong understanding of social media, digital advertising, e-commerce, and consumer marketing.
• Experience in planning and executing marketing campaigns, events, promotions, and brand activations.
• Good communication, negotiation, leadership, and project management skills.
• Willing to work onsite in Cikarang and travel when required.

Responsibilities

• Develop and implement marketing strategies and campaigns to increase brand awareness, market penetration, and sales.
• Conduct market research and analyze consumer behavior, market trends, and competitor activities.
• Plan and manage marketing campaigns across online and offline channels.
• Develop and execute digital marketing strategies, including social media, e-commerce, advertising, and other digital platforms.
• Manage marketing budgets, campaign performance, and ROI to ensure effective use of resources.
• Coordinate with Sales, Retail, E-Commerce, Product, and other departments to align marketing activities with business objectives.
• Develop promotional programs, events, activations, and other marketing initiatives.
• Monitor and evaluate marketing performance through relevant KPIs and provide regular reports and recommendations to management.
• Manage external agencies, vendors, media partners, and other marketing partners.

Skills

Marketing strategy

Campaign management

Digital marketing

Brand management

Social media

E-commerce

Digital advertising

Consumer marketing

Campaign planning

Events & promotions

Leadership

Project management

Communication

Negotiation

Travel willingness

Education

Bachelor’s degree in Marketing

Business Administration

Communications

Related field

Job description

Develop and implement marketing strategies and campaigns to increase brand awareness, market penetration, and sales.

Conduct market research and analyze consumer behavior, market trends, and competitor activities.

Plan and manage marketing campaigns across online and offline channels.

Develop and execute digital marketing strategies, including social media, e-commerce, advertising, and other digital platforms.

Manage marketing budgets, campaign performance, and ROI to ensure effective use of resources.

Coordinate with Sales, Retail, E-Commerce, Product, and other departments to align marketing activities with business objectives.

Develop promotional programs, events, activations, and other marketing initiatives.

Monitor and evaluate marketing performance through relevant KPIs and provide regular reports and recommendations to management.

Manage external agencies, vendors, media partners, and other marketing partners.

Qualifications

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

Minimum 3- 5 years of experience in marketing, with at least 2 years in a managerial or supervisory position.

English proficiency is required

Strong experience in marketing strategy, campaign management, digital marketing, and brand management.

Strong understanding of social media, digital advertising, e-commerce, and consumer marketing.

Experience in planning and executing marketing campaigns, events, promotions, and brand activations.

Good communication, negotiation, leadership, and project management skills.

Willing to work onsite in Cikarang and travel when required.

As a global leader in electric two-wheeled vehicles (HKEX:01585), Yadea is committed to delivering joyful journeys through innovative, sustainable mobility. In Indonesia, we offer high‑tech electric motorcycles, scooters, and bicycles powered by advanced batteries and ultra‑fast charging. With 100+ million users and 40,000+ dealers worldwide, Yadea blends global innovation with localized solutions. Smart connectivity and rapid charging ensure smooth, eco‑friendly rides. Driven by our mission to create “a wonderful journey for global users," we make smart electric mobility accessible, sustainable, and enjoyable for all.

As a global leader in electric two-wheeled vehicles (HKEX:01585), Yadea is committed to delivering joyful journeys through innovative, sustainable mobility. In Indonesia, we offer high‑tech electric motorcycles, scooters, and bicycles powered by advanced batteries and ultra‑fast charging. With 100+ million users and 40,000+ dealers worldwide, Yadea blends global innovation with localized solutions. Smart connectivity and rapid charging ensure smooth, eco‑friendly rides. Driven by our mission to create “a wonderful journey for global users," we make smart electric mobility accessible, sustainable, and enjoyable for all.