Brand Marketing Manager

Midea Electronics Indonesia; Jakarta Pusat; On-site; IDR 180,000,000 - 300,000,000; Full time

Benefits offered by this job

BPJS Health & Social Security

Paid time off

THR & contract benefits

Career development

Wellbeing programs

Collaborative culture

Job summary

Midea Electronics Indonesia is seeking a seasoned Brand Marketing Manager based in Jakarta Pusat to lead brand strategy and drive growth across the Indonesian market. You will shape brand perception, coordinate cross-functional teams, and oversee campaigns from concept to execution.

The role requires 8+ years in brand marketing, strong analytical skills, and fluency in Indonesian and English. The position offers a full-time, on-site opportunity with competitive compensation and benefits.

Qualifications

• Bachelor's degree in Marketing or related field.
• 8+ years in brand management or marketing leadership.
• Proven track record driving brand growth and awareness.
• Strong knowledge of Indonesian consumer market and local dynamics.
• Excellent data analysis and interpretation of market insights.
• Proficient with digital marketing tools and automation.
• Excellent communication and stakeholder influence skills.
• Creative and strategic planning with strong project management.
• Fluent in Indonesian and English; additional languages beneficial.
• Experience with multinational brands is a plus.

Responsibilities

• Develop and implement brand marketing strategies aligned with company objectives.
• Manage brand positioning, messaging, and visual identity across channels.
• Conduct market research and competitive analysis to identify growth opportunities.
• Lead integrated marketing campaigns including digital, traditional media, events, and promotions.
• Collaborate with sales, product, and communications to ensure brand alignment.
• Monitor brand performance, ROI, and consumer engagement for optimisation.
• Oversee brand budgets and allocate resources efficiently.
• Manage relationships with agencies, media partners, and vendors.
• Develop and maintain brand guidelines and assets for consistency.
• Report insights and strategic recommendations to senior management.

Skills

Brand strategy

Digital marketing

Market research

Campaign management

Cross-functional collaboration

Budget management

Education

Bachelor's degree in Marketing

Tools

Marketing automation

Google Analytics

CRM software

Adobe Creative Suite

Job description

About us

Midea Electronics Indonesia is a leading global appliance and electronics manufacturer committed to delivering innovative, high-quality products that enhance the lives of consumers across Indonesia and beyond. With a strong heritage of excellence and a focus on technological advancement, we continue to expand our market presence and build a brand that customers trust and value. Our dynamic team is dedicated to driving growth, fostering innovation, and creating exceptional experiences for our customers.

About the role

We are seeking a talented and strategic Brand Marketing Manager to join our Marketing & Communications team at Midea Electronics Indonesia. Based in Jakarta Pusat, this is a full-time position that plays a critical role in developing and executing our brand strategy across the Indonesian market. As Brand Marketing Manager, you will be responsible for enhancing brand awareness, positioning, and equity whilst driving commercial growth. This role offers the opportunity to shape how our brand is perceived and to lead initiatives that resonate with our target audiences and support our business objectives.

Key responsibilities

Develop and implement comprehensive brand marketing strategies and campaigns that align with corporate objectives and market opportunities

Manage brand positioning, messaging, and visual identity to ensure consistency across all marketing channels and touchpoints

Conduct market research and competitive analysis to identify trends, consumer insights, and opportunities for brand differentiation and growth

Lead the creation and execution of integrated marketing campaigns, including digital, traditional media, events, and promotional activities

Collaborate with cross-functional teams including sales, product development, and communications to ensure brand alignment and campaign effectiveness

Monitor and analyse brand performance metrics, campaign ROI, and consumer engagement to optimise strategy and tactics

Manage brand budgets and resources effectively, ensuring optimal allocation and return on investment

Oversee relationships with marketing agencies, media partners, and external vendors to deliver high-quality campaign executions

Develop and maintain brand guidelines, templates, and tools to support consistent brand expression across the organisation

Report on brand health, marketing performance, and strategic recommendations to senior management

What we're looking for

Bachelor's degree in Marketing, Business, Communications, or related field

Minimum 8 years of experience in brand management, brand marketing, or marketing management roles, preferable within the consumer electronics, appliances, or fast-moving consumer goods (FMCG) sector

Proven track record of developing and successfully executing brand strategies that have driven market growth and brand awareness

Strong understanding of the Indonesian consumer market, local market dynamics, and cultural nuances

Excellent analytical skills with the ability to interpret market data, consumer insights, and campaign metrics to inform decision-making

Proficiency in digital marketing tools, platforms, and marketing automation software

Outstanding communication and presentation skills, with the ability to influence and engage stakeholders at all levels

Creative thinking combined with strategic planning capabilities

Strong project management skills with the ability to manage multiple campaigns and initiatives simultaneously

Fluent in Indonesian and English; additional languages are advantageous

Experience managing marketing budgets and demonstrating strong financial acumen

Preferred experience working with multinational corporations or international brands

What we offer

Rewards – Competitive salary and performance bonuses.

Health & Social Security – BPJS Kesehatan, BPJS Ketenagakerjaan, and private health insurance for employees and eligible family members.

Paid Time Off – Annual leave, sick leave, and public holiday

THR & Contract Benefits – In accordance with applicable regulations

Learning & Career Development – Training and opportunities for career growth.

Wellbeing Support – Programmes that support employee wellbeing.

Collaborative Culture – A dynamic and supportive workplace that values teamwork, innovation, and ownership.

Established in 1968, Midea Group (SZ:000333) is a public listed company. Headquarter in Foshan, China, Midea Group aspires to the vision of "Bringing Great Innovations to Life", upholding the Founders' philosophy of creating a better life through technology. Midea Group has evolved into a global leading technology company specializing in five major business areas: Smart Home Business, Industrial and Building Technologies, Robotics & Automation , and Digital Innovation. With nearly 200,000 employees globally and more than 40,000 based internationally, Midea Group ranks 246th on the Global Fortune 500 in 2025, marking our 10th consecutive year on the list.

Established in 1968, Midea Group (SZ:000333) is a public listed company. Headquarter in Foshan, China, Midea Group aspires to the vision of "Bringing Great Innovations to Life", upholding the Founders' philosophy of creating a better life through technology. Midea Group has evolved into a global leading technology company specializing in five major business areas: Smart Home Business, Industrial and Building Technologies, Robotics & Automation , and Digital Innovation. With nearly 200,000 employees globally and more than 40,000 based internationally, Midea Group ranks 246th on the Global Fortune 500 in 2025, marking our 10th consecutive year on the list.