Marketing & Growth Executive

PT Primoban Novo Tyres; Bogor; On-site; IDR 111,600,000 - 200,880,000; Full time

Job summary

PT Primoban Novo Tyres in Kota Bogor is seeking a hands-on Marketing & Growth Executive to help grow our motorcycle tyre business across Indonesia. This role blends growth, campaigns, analytics, e-commerce, and field activation, working with management and sales to turn dealer insights into measurable campaigns online and offline.

You will develop dealer promotions, product campaigns, and sell-out programs, analyze performance, and coordinate digital activities to amplify campaigns and

Qualifications

• 1–3 years of experience in Growth, Campaign, Trade Marketing, E-commerce, Commercial Marketing, or similar roles.
• Strong analytical mindset and comfortable working with Excel/Google Sheets.
• Experience running online & offline campaigns is highly preferred.
• Able to turn data and market insights into actionable campaigns.
• Hands‑on executor comfortable working both digitally and in the field.
• Able to independently plan, execute, and evaluate campaigns.
• Strong communication and project management skills.
• Experience in marketplace, automotive, FMCG, retail, B2B, or distribution is a plus.
• Comfortable working in a growing business where systems and processes are still being built.

Responsibilities

• Develop and execute marketing & growth initiatives across dealers, riders, communities, and e-commerce
• Build dealer promotions, product campaigns, and sell-out programs
• Plan and execute campaigns, including marketplace promotions, product launches, bundles, vouchers, and seasonal campaigns
• Analyze sales performance to identify opportunities across products, pricing, promotions, and channels
• Plan offline activations such as dealer events, community rides, exhibitions, and product activations
• Segment dealers and customers to develop more targeted campaigns
• Track campaign performance, marketing spend, sales impact, and ROI
• Gather competitor, pricing, promotion, and market insights
• Coordinate social media and digital activities to amplify campaigns and strengthen the brand
• Work closely with Sales to improve dealer activation, product adoption, sell-out, and distribution growth

Skills

Growth

Campaign

Trade Marketing

E-commerce

Commercial Marketing

Job description

We're looking for a hands-on Marketing & Growth Executive to help grow our motorcycle tyre business across Indonesia. This role combines growth, campaigns, analytics, e-commerce, and field activation. You'll work closely with management and sales to understand our dealers and customers, identify growth opportunities, and turn them into measurable campaigns across both online and offline channels.

Key responsibilities

Develop and execute marketing & growth initiatives across dealers, riders, communities, and e-commerce

Build dealer promotions, product campaigns, and sell-out programs

Plan and execute campaigns, including marketplace promotions, product launches, bundles, vouchers, and seasonal campaigns

Analyze sales performance to identify opportunities across products, pricing, promotions, and channels

Plan offline activations such as dealer events, community rides, exhibitions, and product activations

Segment dealers and customers to develop more targeted campaigns

Track campaign performance, marketing spend, sales impact, and ROI

Gather competitor, pricing, promotion, and market insights

Coordinate social media and digital activities to amplify campaigns and strengthen the brand

Work closely with Sales to improve dealer activation, product adoption, sell-out, and distribution growth

About you

1–3 years of experience in Growth, Campaign, Trade Marketing, E-commerce, Commercial Marketing, or similar roles

Strong analytical mindset and comfortable working with Excel/Google Sheets

Experience running online & offline campaigns is highly preferred

Able to turn data and market insights into actionable campaigns

Hands‑on executor comfortable working both digitally and in the field

Able to independently plan, execute, and evaluate campaigns

Strong communication and project management skills

Experience in marketplace, automotive, FMCG, retail, B2B, or distribution is a plus

Comfortable working in a growing business where systems and processes are still being built

Why Join Us?

This isn’t a role focused only on social media or events.

You’ll work directly with management to experiment across dealer, e-commerce, community, and digital channels, use data to understand what works, and help build our marketing and growth engine from the ground up.

Office Location:

Kota Bogor