Marketing Brand Manager

McDonald's Indonesia; Indonesia; On-site; IDR 350,000,000 - 550,000,000; Full time

Job summary

McDonald’s Indonesia is seeking a seasoned Brand Manager to drive annual brand strategy and oversee cross‑functional marketing initiatives. You will lead collaboration with agencies, translate marketing calendars into effective media plans, and ensure campaigns align with business goals.

The role requires strong market insights, campaign execution excellence, and the ability to adapt quickly to market changes while coordinating with Operations and Training teams.

Qualifications

• Must have strong understanding of marketing concepts, business strategy, market research, and customer behavior.
• Powerful track record in developing and executing campaigns that meet business goals.
• Strong communication skills across departments and with external agencies.

Responsibilities

• Develop annual brand strategic plan.
• Collaborate with advertising agency to set marketing objectives for ATL/BTL programs.
• Coordinate media planning and buying strategy with media agency.
• Analyze media expenditures and prepare reports for management.
• Oversee development of promotions, PR, and market research activities.
• Review campaign performance and adjust brand plan to hit budget targets.
• Monitor monthly marketing expenditures against approved budget.
• Stay updated on competitor campaigns and market dynamics.
• Create store briefs and communications for Operations.
• Conduct regular store visits to assess campaign effectiveness.

Skills

Brand management experience

Marketing concepts

Market research

Consumer behavior

Campaign management

Education

Bachelor's degree in Marketing or related field

Job description

Requirement

• Educational background in marketing, business administration, communications, or a related field


• Proven minimum 5 years experience as a brand manager or similar role


• Provides a foundation in marketing concepts, business strategy, market research, and customer behavior


• At least five years of professional marketing-related experience is recommended


• The ability to understand market data, consumer insights, and competitive landscapes


• The ability to assess issues and develop solutions quickly


• The ability to manage promotional campaigns and make modifications to gain company's goal


• The ability to think of new ways to engage with customers and define sales and distribution channels


• The ability to use initiative and pay attention to detail


• Strong communication skills, across department, agencies, and build strong working relationships

Job Description

• Develop annual brand strategic plan


• Work closely with advertising agency to develop marketing objectives and strategies for ATL/BTL programs and ensure good execution


• Work closely with media agency to translate approved marketing calendar into effective media planning and buying strategy


• Liaise with media agency to analyze media expenditures and their effectiveness and develop reports to share with the management


• Coordinate the development of promotion programs, public relations, brand activation and market research activities with respective managers


• Review the performance of each campaigns (post campaign report) and submit recommendation for change in the brand plan to remedy non achievement to budget


• Work together with Marketing budget supervisor to monitor monthly expenditure in accordance to approved budget


• Review market dynamics and continuously update of competitor's latest campaign including TVC, print advertisement and brand activation programs


• Develop store brief and other communication tools required for Operation team


• Carry out store visits on a regular basis to stay abreast of needs of operation, efficient practice of strategies to determine customer's acceptance and evaluate effectiveness of campaign/promotion


• Actively involved in pre and post ads production including photo session


• Liaise with other departments (Operation, Training, SCQA) to ensure marketing programs in local stores including local store marketing programs are in accordance with marketing strategies.