Brand & Campaign Manager

PT Unitama Sari Mas; Jakarta Utara; On-site; IDR 240,000,000 - 360,000,000; Full time

Job summary

PT Unitama Sari Mas is seeking an experienced Marketing Campaigns Leader to develop and manage integrated campaigns across digital and offline channels. You will shape brand strategy, plan annual campaigns, and collaborate with product teams on launches to drive growth.

The role requires a strong track record in FMCG marketing, data-driven decision making, and the ability to manage budgets and external agencies in a fast-paced environment.

Qualifications

• Bachelor's degree in Marketing, Business Management, Communication, or a related field.
• Minimum 5 years of experience in brand management, campaign management, integrated marketing, or related marketing function, with at least 3 years in a managerial role.
• Proven track record in developing and managing marketing campaigns for new product launches and existing products.
• Strong understanding of brand positioning, consumer insights, product value propositions, and integrated marketing communications.
• Familiarity with digital marketing, social media, influencer marketing, e-commerce, consumer promotions, and offline activations.
• Strong analytical skills with ability to evaluate campaign effectiveness, sales impact, and marketing performance.
• Experience managing marketing budgets, external agencies, project timelines, and cross-functional stakeholders.
• Excellent project management, communication, presentation, and stakeholder management skills.

Responsibilities

• Develop campaign strategies for new and existing products based on objectives, insights, trends, and brand positioning.
• Define target audiences, messages, and value propositions for each campaign.
• Develop annual campaign plans and marketing calendars aligned with priorities, launches, and seasonality.
• Coordinate go-to-market communication strategies for new product launches with Brand/NPD teams.
• Translate product features into compelling consumer messages.
• Plan and coordinate pre-launch, launch, and post-launch activities.
• Develop integrated campaigns across digital and offline channels based on brand objectives.
• Prepare comprehensive briefs with objectives, audiences, messages, creative direction, deliverables, timelines, budgets, and KPIs.
• Monitor and analyze campaign results (reach, engagement, conversion, sales uplift, ROI).
• Prepare post-campaign evaluations and translate insights into actionable recommendations.

Skills

Brand management

Campaign management

Integrated marketing

Analytics

Budget management

Stakeholder management

Project management

Communication

Education

Bachelor's degree in Marketing, Business Management, Communication, or related field

Job description

This role involves developing and managing integrated marketing campaigns across digital and offline channels for new and existing products. You will be responsible for brand and campaign strategy, new product launch campaigns, existing product growth initiatives, and evaluating campaign performance to drive business impact.

Key responsibilities

Develop campaign strategies for new and existing products based on business objectives, consumer insights, market trends, and brand positioning

Define target audiences, key messages, unique selling propositions, and consumer value propositions for each campaign

Develop annual campaign plans and marketing calendars aligned with business priorities, product launches, and seasonal opportunities

Develop go-to-market communication strategies and campaign plans for new product launches in collaboration with the Brand/NPD team

Translate product features, benefits, and unique selling propositions into compelling and relevant consumer messages

Plan and coordinate pre-launch, launch, and post-launch marketing activities

Develop integrated marketing campaigns across digital and offline channels based on brand objectives and target audience needs

Prepare comprehensive campaign briefs outlining objectives, target audiences, key messages, creative direction, deliverables, timelines, budgets, and performance indicators

Monitor and analyze campaign results, including reach, engagement, conversion, product trial, sales uplift, return on investment, and return on advertising spend

Prepare post-campaign evaluations and translate performance insights into actionable recommendations for future campaigns

Qualifications

Bachelor's degree in Marketing, Business Management, Communication, or a related field

Minimum 5 years of experience in brand management, campaign management, integrated marketing, or a related marketing function, preferably within FMCG or consumer goods, with minimum 3 years' experience in managerial level

Proven track record in developing and managing marketing campaigns for both new product launches and existing products

Strong understanding of brand positioning, consumer insights, product value propositions, and integrated marketing communications

Ability to translate business objectives and consumer insights into effective campaign strategies and actionable marketing plans

Familiarity with digital marketing, social media, KOL and influencer marketing, e-commerce, consumer promotions, and offline activations

Strong analytical skills with the ability to evaluate campaign effectiveness, sales impact, and marketing performance

Experience managing marketing budgets, external agencies, project timelines, and cross-functional stakeholders

Excellent project management, communication, presentation, and stakeholder management skills

Creative, commercially minded, data-driven, and capable of managing multiple projects simultaneously

Started in the 1980s as a trading company selling air freshener products and stationeries, we have tremendously expanded into a manufacturing and distribution company of home care products.

Today with our fully-engaged workforce, we continually seek to better serve our customers through continuous product and systems improvements, developing a lifelong learning culture and a mindset of why not and challenging the status quo.

Our Company

Started in the 1980s as a trading company selling air freshener products and stationeries, we have tremendously expanded into a manufacturing and distribution company of home care products.

Today with our fully-engaged workforce, we continually seek to better serve our customers through continuous product and systems improvements, developing a lifelong learning culture and a mindset of why not and challenging the status quo.