Marketing Brand Manager

McDonald's Indonesia; Jakarta Pusat; Vor Ort; IDR 300.000.000 - 420.000.000; Vollzeit

Zusammenfassung

McDonald's Indonesia is seeking an experienced Brand Manager to lead the development of annual brand strategy and coordinate cross-functional activities across advertising, media planning, and market research. The role focuses on optimizing campaigns and driving customer engagement through tailored promotions and store activations.

The candidate should have a strong background in marketing, business strategy and data-driven decision making, with excellent communication across departments and

Qualifikationen

• Understanding marketing concepts, business strategy, market research, and customer behavior.
• Proven ability to assess issues and develop quick solutions.

Aufgaben

• Develop annual brand strategic plan.
• Collaborate with advertising agency to set objectives for ATL/BTL campaigns and ensure execution.
• Translate marketing calendar with media agency into effective media planning and buying strategy.
• Analyze media expenditures and prepare management reports.
• Coordinate promotion programs, PR, brand activation and market research activities.
• Review campaigns and propose changes to improve budget achievement.
• Monitor monthly expenditures with Marketing budget supervisor.

Kenntnisse

Marketing concepts

Business strategy

Market research

Consumer behavior

Data analysis

Campaign management

Customer engagement

Communication skills

Cross-functional collaboration

Ausbildung

Bachelor's degree in marketing, business, communications

Jobbeschreibung

Requirement

• Educational background in marketing, business administration, communications, or a related

field

• Proven minimum 5 years experience as a brand manager or similar role
• Provides a foundation in marketing concepts, business strategy, market research, and customer behavior
• At least five years of professional marketing-related experience is recommended
• The ability to understand market data, consumer insights, and competitive landscapes
• The ability to assess issues and develop solutions quickly
• The ability to manage promotional campaigns and make modifications to gain company’s goal
• The ability to think of new ways to engage with customers and define sales and distribution channels

channels

• The ability to use initiative and pay attention to detail
• Strong communication skills, across department, agencies, and build strong working relationships

relationships

Job Description

• Develop annual brand strategic plan
• Work closely with advertising agency to develop marketing objectives and strategies for ATL/BTL programs and ensure good execution
• Work closely with media agency to translate approved marketing calendar into effective media planning and buying strategy
• Liaise with media agency to analyze media expenditures and their effectiveness and develop reports to share with the management

reports to share with the management

• Coordinate the development of promotion programs, public relations, brand activation and

market research activities with respective managers

• Review the performance of each campaigns (post campaign report) and submit recommendation for change in the brand plan to remedy non achievement to budget
• Work together with Marketing budget supervisor to monitor monthly expenditure in accordance to approved budget
• Review market dynamics and continuously update of competitor’s latest campaign including TVC, print advertisement and brand activation programs
• Develop store brief and other communication tools required for Operation team
• Carry out store visits on a regular basis to stay abreast of needs of operation, efficient practice of strategies to determine customer’s acceptance and evaluate effectiveness of campaign/promotion
• Actively involved in pre and post ads production including photo session
• Liaise with other departments (Operation, Training, SCQA) to ensure marketing programs in local stores including local store marketing programs are in accordance with marketing strategies.

campaign/promotion