Brand Specialist

PT Korea Tomorrow & Global TSPM; Jakarta Pusat; Presencial; IDR 300.000.000 - 600.000.000; Jornada completa

Descripción de la vacante

PT Korea Tomorrow & Global TSPM is seeking a Brand Marketing lead in Jakarta Pusat. The role focuses on driving brand development, managing portfolio and life cycle, and leveraging consumer insights to capitalise on growth opportunities.

Responsibilities include coordinating campaigns with cross-functional teams, executing STP and 4Ps, and delivering strong visuals for communication. Strong analytical and presentation skills are essential.

Formación

• Strong analytical, strategic thinking, and problem-solving skills.
• Solid understanding of brand and marketing fundamentals.
• Strong communication, presentation, and media knowledge.
• Good project management and execution capabilities.
• Proficient in Microsoft Office (Excel, Word, and PowerPoint).
• Creative, proactive, and able to turn insights into actionable brand initiatives.

Responsabilidades

• Drive brand development, innovation, and new product development initiatives.
• Manage brand positioning, portfolio, equity, and lifecycle.
• Analyze consumer insights, market trends, and brand performance to identify growth opportunities.
• Support STP and execution of the 4Ps Marketing Mix.
• Coordinate campaigns and product launches across cross-functional teams.
• Develop Key Visuals and POSM strategies to strengthen brand communication.

Conocimientos

Analytical thinking

Brand & marketing fundamentals

Communication & presentation

Project management

Creative & proactive

Herramientas

Microsoft Office

Descripción del empleo

Key Responsibilities

• Drive brand development, innovation, and new product development initiatives


• Manage brand positioning, portfolio, equity, and lifecycle


• Analyze consumer insights, market trends, and brand performance to identify growth opportunities


• Support STP and execution of the 4Ps Marketing Mix


• Coordinate campaigns and product launches across cross-functional teams


• Develop Key Visuals and POSM strategies to strengthen brand communication

Required Skills & Qualifications

• Strong analytical, strategic thinking, and problem-solving skills


• Solid understanding of brand and marketing fundamentals


• Strong communication, presentation, and media knowledge


• Good project management and execution capabilities


• Proficient in Microsoft Office (Excel, Word, and PowerPoint)


• Creative, proactive, and able to turn insights into actionable brand initiatives