Brand Marketing Manager

VICCI; Kota Bandung; Vor Ort; IDR 180.000.000 - 300.000.000; Vollzeit

Zusammenfassung

VICCI in Bandung, Indonesia, seeks a Brand Manager to develop and execute comprehensive brand strategies, manage identity across platforms, and lead product launches.

You will drive market research, budget planning, and promotional campaigns, ensuring consistent messaging and strong differentiation.

Ideal candidates hold a Bachelor’s degree in Marketing/Communications or Business Administration with 3–5 years in brand management and a track record of data-driven decision making.

Qualifikationen

• 3–5 years of brand management or related experience.
• Minimum bachelor's degree in Marketing, Communications, or Business Administration.
• Proficient in digital and traditional marketing strategies.
• Strong budget management and P&L understanding.
• Ability to coordinate cross-functional teams and present branding ideas.
• Ability to design innovative and adaptive brand strategies.

Aufgaben

• Formulate brand positioning and long-term vision to differentiate from competitors.
• Maintain brand identity across platforms and channels.
• Conduct market research aligned with brand needs.
• Plan and oversee product launches and promotional campaigns.
• Manage marketing budget and measure campaign effectiveness.
• Coordinate with relevant divisions to execute projects.

Kenntnisse

Market data analysis

Consumer trend insights

Budget management

P&L analysis

Digital marketing

Brand performance metrics

Team coordination

Idea presentation

Strategic thinking

Ausbildung

Bachelor's degree in Marketing, Communications, or Business Administration

Jobbeschreibung

This is a brand management position responsible for developing and executing comprehensive brand strategies, managing brand identity across multiple platforms, and leading product launches and promotional campaigns.

Key responsibilities

Formulate brand positioning, brand values, and long-term vision to create strong differentiation against competitors

Manage brand identity to ensure consistent communication across various platforms and advertising channels

Conduct market research and analysis aligned with brand and company needs

Design, execute, and oversee new product launches and promotional campaigns with the team

Manage marketing budget allocation efficiently and measure campaign success through conversion rates and brand awareness metrics

Serve as the primary liaison to align teams with relevant divisions for project execution

About you

Minimum S1 degree in Marketing, Communications, or Business Administration

3-5 years of experience as a brand manager, marketing manager, brand management professional, or assistant brand manager

Capability in market data analysis and consumer trend insights

Understanding of budget management and product profit-loss (P&L) analysis

Proficiency in digital marketing strategy, conventional marketing, and brand performance metrics

Ability to coordinate teams

Skilled at presenting branding ideas to management

Ability to create innovative and adaptive strategies

Textiles, Clothing & Accessories 51-100 employees