Brand Manager

PT Kao Indonesia; Jakarta Selatan; On-site; IDR 360,000,000 - 480,000,000; Full time

Job summary

PT Kao Indonesia is a multinational consumer goods company seeking a Brand Marketing leader to drive brand strategy, consumer insights, and analytical reporting. The role requires strong collaboration with sales, trade marketing, media, and product development to ensure brand consistency and successful campaigns.

The candidate should have at least 5 years in Brand Marketing within FMCG, a relevant bachelor's degree, and a proactive, creative mindset with excellent numerical and communication

Qualifications

• Bachelor's degree in Marketing/Management/Science/Engineering.
• Minimum 5 years of Brand Marketing experience in FMCG.
• Proactive attitude and adherence to deadlines.
• Creative thinking and innovation.
• Strong numerical, analytical, communication and interpersonal skills.

Responsibilities

• Have good understanding & skill of brand strategy (positioning, target), consumer insight and data analytical.
• Manage brand consistency across all marketing and promotional channels.
• Organize and manage promotional events and campaigns activities.
• Report and support senior manager to manage the daily brand activities.
• Manage brand partner (Agencies, vendor, EO).
• Monitor and analyze brand performance, market trends & competitors with regular reports.
• Collaborate with internal teams (sales, trade marketing, media, product development, admins, etc.).

Skills

Brand management

Marketing analytics

Event management

Cross-functional collaboration

Agency liaison

Education

Bachelor's degree

Job description

• Have good understanding & skill of brand strategy (positioning, target), consumer insight and data analytical.
• Manage brand consistency across all marketing and promotional channels.
• Organize and manage promotional events and campaigns activities.
• Report and support senior manager to manage the daily brand activities.
• Manage brand partner (Agencies, vendor, EO)
• Monitoring and analyze brand performance, market trend & competitor and regular reports.
• Collaboration with internal team (sales team, trade marketing, media team, product development, admins, etc)

Requirements

• Candidate must possess at least having a Bachelor's Degree from Management / Marketing / Science / Engineering.
• Having at least 5 years of experience in Brand Marketing of consumer goods FMCG.
• Proactive attitude and adherence to deadlines
• Ability to think creatively and innovative
• Excellent in numerical skills
• Analytical minded, effective communication (written & verbal) and interpersonal skills

PT Kao Indonesia is a multinational consumer goods company with numerous leading brands. With its vision of "to be closest to the consumers/ customers" the company strives to fulfill and satisfy consumer needs. In recent business the company has implemented integrated business processes and quality management procedures to deliver the best products and services to the consumers/ customers.

Product & Services

Skin Care Product: Biore - Human Health Care Product: Laurier, Merries - Fabric & Home Care Product: Attack, Magiclean