Brand Marketing Supervisor

Fore Coffee; Cikoko; On-site; IDR 150,000,000 - 210,000,000; Full time

Job summary

Fore Coffee is seeking a proactive activation lead to plan offline brand activations, including grand openings, pop-ups, and community events, aligned with the marketing calendar. You will manage third-party relationships, ensure quality and budgets, and coordinate with Mall Management, tenants, and event teams.

You will also oversee new store openings, design activation plans, and maintain brand consistency across online/offline channels while collaborating with multiple departments and

Responsibilities

• Plan and execute offline brand activations, including grand openings, community events, pop-ups, booths, and experiential marketing activities in line with the marketing calendar.
• Manage relationships and negotiations with third parties, including production vendors, event organizers, agencies, and collaboration partners, ensuring quality, timelines, and budgets are met.
• Act as the PIC for coordination with Mall Management, including Tenant Relations, Marcomm, and Event Teams, covering permits, media placements, joint promotions, and event operational needs.
• Manage all new store opening requirements, including branding materials, activation plans, promotional tools, and opening-day coordination with the Operations team.
• Ensure consistent implementation of marketing campaigns across online and offline channels, including in-store communication materials, digital platforms, and supporting activities.
• Collaborate with Operations, R&D, Commercial, CRM, Finance, Procurement, and Design to ensure effective campaign and activation execution.
• Develop project timelines, checklists, and workflows, and monitor cross-functional progress to ensure timely delivery of all deliverables.
• Monitor campaign execution on-site, evaluate activity results, and prepare reports and recommendations for future campaigns.
• Maintain consistent brand identity and customer experience across all touchpoints in accordance with brand guidelines.

Job description

• Plan and execute offline brand activations, including grand openings, community events, pop-ups, booths, and experiential marketing activities in line with the marketing calendar.
• Manage relationships and negotiations with third parties, including production vendors, event organizers, agencies, and collaboration partners, ensuring quality, timelines, and budgets are met.
• Act as the PIC for coordination with Mall Management, including Tenant Relations, Marcomm, and Event Teams, covering permits, media placements, joint promotions, and event operational needs.
• Manage all new store opening requirements, including branding materials, activation plans, promotional tools, and opening-day coordination with the Operations team.
• Ensure consistent implementation of marketing campaigns across online and offline channels, including in-store communication materials, digital platforms, and supporting activities.
• Collaborate with Operations, R&D, Commercial, CRM, Finance, Procurement, and Design to ensure effective campaign and activation execution.
• Develop project timelines, checklists, and workflows, and monitor cross-functional progress to ensure timely delivery of all deliverables.
• Monitor campaign execution on-site, evaluate activity results, and prepare reports and recommendations for future campaigns.
• Maintain consistent brand identity and customer experience across all touchpoints in accordance with brand guidelines.