Brand Executive

PT Kami Gawi Berjaya; Jakarta Pusat; On-site; IDR 42,000,000 - 65,000,000; Full time

Job summary

PT Kami Gawi Berjaya is seeking a Brand Marketing & Merchandising professional in Jakarta to lead GTM plans, define product highlights, and ensure launch readiness across marketing, retail, and e-commerce. You will collaborate on campaigns, activations, and market insights to steer product and commercial strategies.

Ideal candidates have 2+ years in brand management or merchandising, strong analytics, and English communication skills, with proven project management capabilities.

Qualifications

• Bachelor's degree in Business, Marketing, Management, Economics, or related fields.
• Minimum 2 years of experience in brand management, merchandising, buying, retail, fashion, lifestyle, watches, FMCG, or related industries.
• Good written and spoken English.
• Strong analytical and numerical skills.
• Proficient in presentation skills
• Understanding of merchandising, buying, assortment planning, inventory, sell-through, forecasting, and budget management.
• Understanding of GTM, marketing campaigns, and product launches.
• Strong project management and organizational skills.
• Strong communication and stakeholder management skills.

Responsibilities

• Develop GTM plans with the Marketing team for new products and collections.
• Define key product highlights, USPs, and consumer-facing product messages.
• Ensure launch readiness across marketing, retail, e-commerce, and operations.
• Collaborate with Marketing on campaigns, product launches, KOL initiatives, events, and brand activations.
• Provide product and commercial insights to shape marketing activities.
• Evaluate campaign and activation performance and identify follow-up opportunities.
• Coordinate with brand principals on product, marketing, launch, and reporting requirements.
• Communicate local market insights and product performance.
• Work closely with Marketing, Retail, E-commerce, VM, Operations, and Finance.
• Evaluate new products and collections from principals and recommend products to buy.
• Develop assortment plans based on brand positioning, market potential, and sales performance.
• Analyze SKU performance and recommend actions such as replenishment, reallocation, promotion, or exit.

Skills

Brand management

Merchandising

Buying

Retail

Project management

Communication

Education

Bachelor's degree in Business, Marketing, Management, Economics, or related fields

Job description

Responsibilities

• Develop GTM plans with the Marketing team for new products and collections.
• Define key product highlights, USPs, and consumer-facing product messages.
• Ensure launch readiness across marketing, retail, e-commerce, and operations.
• Marketing & Activation
• Collaborate with Marketing on campaigns, product launches, KOL initiatives, events, and brand activations.
• Provide product and commercial insights to shape marketing activities.
• Evaluate campaign and activation performance and identify follow-up opportunities.

GTM & Product Marketing

• Develop GTM plans with the Marketing team for new products and collections.
• Define key product highlights, USPs, and consumer-facing product messages.
• Ensure launch readiness across marketing, retail, e-commerce, and operations.
• Marketing & Activation
• Collaborate with Marketing on campaigns, product launches, KOL initiatives, events, and brand activations.
• Provide product and commercial insights to shape marketing activities.
• Evaluate campaign and activation performance and identify follow-up opportunities.

Principal & Stakeholder Management

• Coordinate with brand principals on product, marketing, launch, and reporting requirements.
• Communicate local market insights and product performance.
• Work closely with Marketing, Retail, E-commerce, VM, Operations, and Finance.

Product & Merchandising

• Evaluate new products and collections from principals and recommend products to buy.
• Develop assortment plans based on brand positioning, market potential, and sales performance.
• Analyze SKU performance and recommend actions such as replenishment, reallocation, promotion, or exit.

Buying & Budget

• Support seasonal and annual buying plans.
• Manage purchasing budgets / OTB and monitor actual vs. planned purchases.
• Analyze inventory, sales trends, and forecasts to optimize buying decisions.

Retail & E-Commerce

• Monitor product performance and stock availability across online and offline channels.
• Recommend stock allocation and reallocation based on demand and channel performance.
• Support product visibility and execution across retail and e-commerce.

Requirements

• Bachelor's degree in Business, Marketing, Management, Economics, or related fields.
• Minimum 2 years of experience in brand management, merchandising, buying, retail, fashion, lifestyle, watches, FMCG, or related industries.
• Good written and spoken English.
• Strong analytical and numerical skills.
• Proficient in presentation skills
• Understanding of merchandising, buying, assortment planning, inventory, sell-through, forecasting, and budget management.
• Understanding of GTM, marketing campaigns, and product launches.
• Strong project management and organizational skills.
• Strong communication and stakeholder management skills