Manager Digital

WPP Media Limited; Pulau Untung Jawa; On-site; IDR 360,000,000 - 540,000,000; Full time

Job summary

WPP Media Limited is seeking an experienced Digital Manager to drive full‑funnel digital marketing strategies, with a strong focus on upper‑funnel brand awareness and hands‑on lower‑funnel e‑commerce performance.

You will lead campaigns on Meta CPAS, TikTok GMV Max, and On‑Site e‑commerce placements, optimize budgets, analyze data, and collaborate with creative, ecommerce, and agency teams to maximize ROI.

Qualifications

• 4–5 years of digital marketing, media planning, and performance marketing experience (agency or in-house).
• Strong grasp of upper-funnel engagement with deep lower-funnel e-commerce execution.

Responsibilities

• Formulate and execute full-funnel digital strategies connecting brand awareness with conversion goals.
• Lead lower-funnel e-commerce growth campaigns across key platforms and marketplaces.
• Plan, execute, and optimize Meta CPAS campaigns to drive traffic and GMV.
• Drive scalable sales through TikTok GMV Max and live/content commerce strategies.
• Manage performance on on-site e-commerce placements (sponsored ads, banner placements, search ads).
• Monitor, analyze, and optimize campaign performance, bids, and audience targeting.

Skills

Full-funnel marketing

E-commerce performance marketing

Campaign optimization

Analytics & reporting

Cross-functional collaboration

Project management

Communication

Tools

Meta CPAS

TikTok Ads Manager

On-site e-commerce platforms

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP’s AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Job Overview

We are looking for an experienced Digital Manager with 4–5 years of expertise in driving full-funnel digital marketing strategies. The ideal candidate will possess a deep understanding of upper-funnel brand awareness campaigns while holding strong, specialized hands‑on expertise in lower-funnel E‑commerce performance marketing—specifically utilizing TikTok GMV Max, Meta CPAS, and On‑site E‑commerce ad placements.

Key Responsibilities

• Full-Funnel Campaign Strategy: Formulate and execute comprehensive digital strategies that seamlessly connect upper-funnel brand building with lower-funnel conversion goals to maximize ROI/ROAS.
• E-Commerce Performance Marketing:
• Lead lower-funnel E-commerce growth campaigns across key platforms and marketplaces.
• Plan, execute, and optimize Meta CPAS (Collaborative Performance Advertising Solution) campaigns to drive qualified traffic and GMV.
• Drive scalable sales through TikTok GMV Max and live/content commerce strategies.
• Manage and maximize performance on On‑Site E‑Commerce Placements (e.g., marketplace sponsored ads, banner placements, search ads on platforms like Shopee, Lazada, Amazon, etc.).
• Campaign Optimization & Budget Management: Continuously monitor, analyze, and optimize campaign performance, bid strategies, audience targeting, and creative assets to ensure efficiency and growth.
• Data Analysis & Reporting: Track key performance indicators (CAC, ROAS, GMV, Conversion Rate, CPM, CTR) and deliver actionable insights and executive reporting to stakeholders.
• Cross-Functional Collaboration: Partner closely with creative, e-commerce, commercial, and agency teams to align promotional calendars, inventory readiness, and creative assets with digital media pushes.

Requirements & Qualifications

• Experience: 4–5 years of proven experience in digital marketing, media planning, and performance marketing (agency or in‑house).
• Funnel Expertise: Demonstrated strong grasp of upper-funnel audience engagement balanced with deep performance marketing execution for lower-funnel e‑commerce sales.
• Technical & Platform Mastery:
• Expert‑level hands‑on experience with Meta CPAS.
• Deep knowledge of TikTok Ads Manager , specifically TikTok GMV Max and commerce solutions.
• Strong familiarity with On‑site E‑commerce advertising platforms and retail media.
• Analytical Mindset: Proficiency in analytics tools, attribution modeling, and data-driven decision-making.
• Project Management & Communication: Excellent organizational skills with the ability to manage multiple campaigns and communicate strategies effectively across teams.

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