Digital Growth Manager: Full‑Funnel E‑commerce & TikTok GMV

WPP Media Limited; Pulau Untung Jawa; Presencial; IDR 360 000 000 - 540 000 000; Tempo integral

Resumo da oferta

WPP Media Limited is seeking an experienced Digital Manager to drive full‑funnel digital marketing strategies, with a strong focus on upper‑funnel brand awareness and hands‑on lower‑funnel e‑commerce performance.

You will lead campaigns on Meta CPAS, TikTok GMV Max, and On‑Site e‑commerce placements, optimize budgets, analyze data, and collaborate with creative, ecommerce, and agency teams to maximize ROI.

Qualificações

• 4–5 years of digital marketing, media planning, and performance marketing experience (agency or in-house).
• Strong grasp of upper-funnel engagement with deep lower-funnel e-commerce execution.

Responsabilidades

• Formulate and execute full-funnel digital strategies connecting brand awareness with conversion goals.
• Lead lower-funnel e-commerce growth campaigns across key platforms and marketplaces.
• Plan, execute, and optimize Meta CPAS campaigns to drive traffic and GMV.
• Drive scalable sales through TikTok GMV Max and live/content commerce strategies.
• Manage performance on on-site e-commerce placements (sponsored ads, banner placements, search ads).
• Monitor, analyze, and optimize campaign performance, bids, and audience targeting.

Conhecimentos

Full-funnel marketing

E-commerce performance marketing

Campaign optimization

Analytics & reporting

Cross-functional collaboration

Project management

Communication

Ferramentas

Meta CPAS

TikTok Ads Manager

On-site e-commerce platforms

Descrição da oferta de emprego

WPP Media Limited is seeking an experienced Digital Manager to drive full‑funnel digital marketing strategies, with a strong focus on upper‑funnel brand awareness and hands‑on lower‑funnel e‑commerce performance.

You will lead campaigns on Meta CPAS, TikTok GMV Max, and On‑Site e‑commerce placements, optimize budgets, analyze data, and collaborate with creative, ecommerce, and agency teams to maximize ROI.