KOL Specialist Lead

PT Karya Muda Mudi Indonesia; Jakarta Selatan; On-site; IDR 180,000,000 - 240,000,000; Full time

Job summary

PT Karya Muda Mudi Indonesia is seeking a KOL Specialist Lead to join our dynamic team in Jakarta. You will own the sourcing of key opinion leaders from brief to execution for diverse client campaigns, covering nano to celebrity tiers and communities.

You will negotiate, manage communications, and ensure alignment with account and creative teams so content meets campaign brief and client expectations. Strong Excel and reporting skills are required.

Qualifications

• 3 years’ experience in KOL/Influencer management.
• Experience in handling KOL projects—finding, outreach, and basic negotiation.
• Excel intermediate skills for tracking and reporting.
• Understand basic marketing terms, campaign metrics, and different types of KOL work (SOW).
• Detail-oriented and organized when handling multiple tasks.
• Proactive, eager to learn, and able to work independently or in a team.

Responsibilities

• Own KOL sourcing end-to-end, from brief to execution for client campaigns.
• Identify and shortlist the right KOLs (nano to celebrity) based on briefs.
• Reach out fast, secure responses, and negotiate with competitive rates.
• Align with account & creative teams to ensure briefs are understood and content meets expectations.
• Manage KOL deliverables and track outputs to meet agreed scope.

Skills

KOL management

Influencer marketing

Excel

Communication

Negotiation

Project management

Tools

CRM

Job description

A creative digital agency built to make things actually work. Not just look good, but land, perform, and drive real results. From big campaign ideas to daily content, from KOL to offline activations, we build work that connects, performs, and actually matters to the business. Our clients range from FMCG to startups and tech companies. Good work. Healthy culture. Real impact

We are now hiring KOL Specialist Lead, to be part of our amazing team:

Responsibilities

• Own KOL sourcing end-to-end, from brief to execution, to support client campaigns.
• Identify and shortlist the right KOLs (nano to celebrity, including communities) based on briefs from the account team and campaign needs.
• Reach out fast, secure responses, and manage communication clearly, from briefing, negotiating, to closing deals with competitive rates.
• Align closely with account & creative teams to ensure KOLs understand the brief and can deliver content that actually cuts through.
• Manage KOL deliverables, monitor the content creation process and ensure outputs meet client expectations and agreed scope.

Execution & Performance

• Track and evaluate KOL performance, both per project and ongoing (hygiene reporting).
• Turn data into insights and recommendations to improve future campaign results.
• Build and continuously optimize KOL database. based on performance, reliability, and relevance.
• Stay plugged into the KOL landscape, who’s rising, what’s trending, and what content/topics are gaining traction.

Qualifications

• 3 years’ experience in KOL/Influencer management
• Have experience in handling KOL projects — from finding KOL, reaching out, to simple negotiation.
• Have Excel intermediate skills for tracking and reporting.
• Understand basic marketing terms, campaign metrics, and different types of KOL work (SOW).
• Detail-oriented — careful with small things and able to spot potential issues early.
• Able to follow internal processes and stay organized when handling multiple tasks.
• Proactive, willing to learn, and able to work both independently and in a team.
• Already have a list or network of KOLs (nano to mega influencers).
• Able to spot potential mismatches between client requests and KOL deliverables — and communicate early to avoid issues.
• Good at managing expectations between client and KOL to keep projects running smoothly

Researching careers? Find all the information and tips you need on career advice.