KOL Specialist

All Star Partner; Jakarta Utara; On-site; IDR 78,120,000 - 133,920,000; Full time

Job summary

All Star Partner in Jakarta, Indonesia, is seeking a KOL Specialist to develop and maintain relationships with influencers and content creators, and to plan, coordinate, and execute campaigns end to end. The role requires 1-2 years of KOL marketing experience, excellent English communication, strong negotiation and organizational skills, and the ability to manage multiple campaigns simultaneously.

You will work with marketing and social media teams to achieve brand and campaign goals and stay

Qualifications

• 1–2 years of experience in KOL marketing.
• Fluent in English, both written and verbal.
• Strong communication and negotiation skills.
• Good understanding of social media platforms and influencer marketing.
• Able to identify KOLs/influencers that match target audiences.
• Strong organizational skills and attention to detail.
• Able to manage multiple campaigns and deadlines.
• Proactive, creative, and able to work independently as well as in a team.
• Experience with KOL campaigns is highly preferred.

Responsibilities

• Develop and maintain relationships with KOLs, influencers, and content creators
• Identify and recruit suitable KOLs based on brand target audience and campaign objectives
• Plan, coordinate, and execute KOL/influencer marketing campaigns from end to end
• Negotiate collaboration terms, rates, and deliverables with KOLs
• Coordinate content creation and ensure deliverables meet campaign requirements
• Monitor and evaluate campaign performance, including reach, engagement, and conversion
• Stay updated on social media trends, influencer trends, and relevant content creators
• Work closely with the marketing and social media teams to support brand and campaign goals

Skills

KOL management

Influencer marketing

Negotiation

Communication

Social media

Job description

This role involves developing and maintaining relationships with KOLs, influencers, and content creators, and planning, coordinating, and executing KOL/influencer marketing campaigns from end to end.

Key responsibilities

Develop and maintain relationships with KOLs, influencers, and content creators

Identify and recruit suitable KOLs based on brand target audience and campaign objectives

Plan, coordinate, and execute KOL/influencer marketing campaigns from end to end

Negotiate collaboration terms, rates, and deliverables with KOLs

Coordinate content creation and ensure deliverables meet campaign requirements

Monitor and evaluate campaign performance, including reach, engagement, and conversion

Stay updated on social media trends, influencer trends, and relevant content creators

Work closely with the marketing and social media teams to support brand and campaign goals

About you

Minimum 1-2 years of experience in KOL Specialist

Fluent in English, both written and verbal, for daily communication

Strong communication and negotiation skills

Good understanding of social media platforms and influencer marketing

Able to identify KOLs/influencers that match specific target audiences

Strong organizational skills and attention to detail

Able to manage multiple campaigns and deadlines effectively

Proactive, creative, and able to work independently as well as in a team

Experience working with KOL/influencer campaigns is highly preferred