KOL Specialist

PT HAIQUAN TRADING INDONESIA; Kebayoran Baru; On-site; IDR 89,280,000 - 200,880,000; Full time

Job summary

PT HAIQUAN TRADING INDONESIA is seeking a KOL Specialist to design and execute influencer marketing strategies in Jakarta. You will build relationships with KOLs, negotiate contracts, and manage campaigns from planning to evaluation.

Ideal candidates have 1–2 years in influencer marketing, a marketing or communications background, and strong data analysis skills to measure performance and ROI.

Qualifications

• Minimum Diploma (D3) or Bachelor's (S1) degree from any major, preferably Marketing, Communication, Business, or related fields
• Minimum 1–2 years of work experience as KOL Specialist, Influencer Marketing Specialist, or similar position
• Preferred experience handling campaigns for national or large brands, particularly in FMCG, Beauty, Fashion, Lifestyle, E-commerce, or Digital Agency industries
• Understanding of influencer marketing strategy, social media marketing, and digital campaign management
• Network of KOLs, influencers, creators, or agencies is an added value
• Able to negotiate, communicate, and build professional relationships with various parties
• Data analysis capability to measure campaign performance and provide data-based recommendations
• Experienced in using Microsoft Office or Google Workspace and social media analytics platforms
• Able to work independently and in teams, target-oriented, and capable of managing multiple campaigns simultaneously
• Creative thinking ability, high initiative, and able to work in a dynamic environment

Responsibilities

• Design and execute cooperation strategies with Key Opinion Leaders (KOL), influencers, content creators, and affiliates according to company marketing targets
• Search for, approach, and build good relationships with KOLs that align with brand identity and target audience
• Negotiate cooperation, contracts, and deliverables with KOLs and agencies
• Manage the entire KOL campaign process from planning, implementation, monitoring, to evaluation
• Coordinate with Marketing, Brand, Social Media, and Creative teams to ensure campaigns align with company strategy
• Monitor campaign performance using established KPIs such as reach, engagement, impressions, conversion, and ROI
• Prepare campaign evaluation reports with strategy recommendations to improve KOL cooperation effectiveness
• Follow developments in social media trends, influencer marketing, and digital platforms such as TikTok, Instagram, and YouTube
• Manage KOL database and maintain long-term relationships with influencers and agencies

Skills

KOL relationship building

Data analysis

Negotiation & communication

Campaign management

Education

Diploma or Bachelor's degree

Tools

Microsoft Office

Google Workspace

Social media analytics platforms

Job description

Design and execute cooperation strategies with Key Opinion Leaders (KOL), influencers, content creators, and affiliates according to company marketing targets

Search for, approach, and build good relationships with KOLs that align with brand identity and target audience

Negotiate cooperation, contracts, and deliverables with KOLs and agencies

Manage the entire KOL campaign process from planning, implementation, monitoring, to evaluation

Coordinate with Marketing, Brand, Social Media, and Creative teams to ensure campaigns align with company strategy

Monitor campaign performance using established KPIs such as reach, engagement, impressions, conversion, and ROI

Prepare campaign evaluation reports with strategy recommendations to improve KOL cooperation effectiveness

Follow developments in social media trends, influencer marketing, and digital platforms such as TikTok, Instagram, and YouTube

Manage KOL database and maintain long-term relationships with influencers and agencies

Qualifications

Minimum Diploma (D3) or Bachelor's (S1) degree from any major, preferably Marketing, Communication, Business, or related fields

Minimum 1–2 years of work experience as KOL Specialist, Influencer Marketing Specialist, or similar position

Preferred experience handling campaigns for national or large brands, particularly in FMCG, Beauty, Fashion, Lifestyle, E-commerce, or Digital Agency industries

Understanding of influencer marketing strategy, social media marketing, and digital campaign management

Network of KOLs, influencers, creators, or agencies is an added value

Able to negotiate, communicate, and build professional relationships with various parties

Data analysis capability to measure campaign performance and provide data-based recommendations

Experienced in using Microsoft Office or Google Workspace and social media analytics platforms

Able to work independently and in teams, target-oriented, and capable of managing multiple campaigns simultaneously

Creative thinking ability, high initiative, and able to work in a dynamic environment