KOL Affiliate

Tulandut Indonesia; Tangerang; On-site; IDR 167,400,000 - 334,800,000; Full time

Job summary

Tulandut Indonesia is seeking an experienced KOL/Influencer Marketing Specialist to identify and recruit key opinion leaders across Instagram, TikTok, and YouTube, aligning with brand identity.

You will negotiate collaborations, manage contracts and deliverables, brief campaigns with marketing teams, monitor performance metrics, and optimize budgets for maximum ROI while building long-term influencer relationships.

Qualifications

• Proven experience in influencer marketing, campaign management, and ROI-focused campaigns.
• Strong communication, negotiation, and briefing skills.
• Ability to analyze metrics and report on campaign performance.

Responsibilities

• Identify and recruit KOLs/influencers across platforms (Instagram, TikTok, YouTube).
• Negotiate and manage influencer collaborations, contracts, and deliverables for video & livestreaming.
• Build and maintain long-term relationships with KOLs and agencies.
• Coordinate with marketing teams to ensure content aligns with brand objectives and drives conversions.
• Track and evaluate campaign performance and ROI; manage budgets for collaborations.

Skills

Influencer marketing

Campaign management

Negotiation

Communication

Analytics

Multitasking

Social media

Education

Bachelor's in Marketing

Job description

• Identify and recruit KOLs/influencers/ Creator across relevant platforms (Instagram, TikTok, YouTube, etc.) that align with the brand's identity.
• Negotiate and manage influencer collaborations, contracts, and deliverables for video & livestreaming
• Build and maintain strong, long-term relationships with KOLs and their agencies.
• Brief accuracy by coordinating with marketing teams to align influencer content with brand objectives to generate best conversion.
• Track, monitor, and evaluate influencer campaign performance (reach, engagement, conversions, ROI).
• Manage budgets for KOL collaborations, ensuring cost-effectiveness and impact ( sample, fee, & delivery cost)
• Develop influencer marketing strategies to support campaigns, product launches, and seasonal promotions.
• Research competitor influencer activities and market trends to identify new opportunities.
• Organize events, livestreams, or activations involving KOLs when necessary (product link, promotion, commission)

Requirements :

• Proven experience as a KOL Specialist, Influencer Marketing Specialist, or similar role. (ROI, Acquisiton Rate, etc)
• Strong understanding of influencer marketing, campaign management, and social media platforms.
• Excellent communication and negotiation skills, briefing script, & approaching script
• Ability to analyze influencer metrics, performance data and campaign results.
• Well-organized, detail-oriented, and able to manage multiple partnerships at once.
• Proficiency in using influencer marketing tools or social media analytics platforms.
• Bachelors degree in Marketing, Communications, or related field is a plus.