KOL Specialist

Breylee & Lanbena; Jakarta Barat; On-site; IDR 100,440,000 - 178,560,000; Full time

Job summary

Breylee & Lanbena is seeking a KOL collaboration specialist in Jakarta Barat to build and maintain strong relationships with beauty influencers in Indonesia. The role requires at least six months of industry experience and hands-on experience with both paid and barter campaigns.

You will develop collaboration plans aligned with product goals, identify suitable KOLs, negotiate terms, and monitor campaign results to provide actionable insights for future efforts.

Qualifications

• Minimum 6 months of experience in the beauty industry.
• Experience handling paid and barter KOL collaborations.
• Basic English proficiency for communication and presentations.
• Strong network and database of local KOL resources.
• Strong negotiation and relationship-building skills; KOL contracts a plus.

Responsibilities

• Build, manage, and maintain relationships with KOLs.
• Develop collaboration plans based on products and marketing objectives.
• Identify and select suitable KOLs for campaigns.
• Negotiate terms, deliverables, rates, and timelines.
• Coordinate content production and publication with KOLs.
• Monitor performance and analyze campaign results.
• Prepare reports with insights and recommendations for future collaborations.

Skills

KOL management

Negotiation

Relationship building

Communication

English proficiency

KOL contracts

Job description

Minimum 6 months of experience in the beauty industry

Experienced in handling both paid and barter KOL collaborations

Basic English proficiency for communication and presentations

Good understanding of local consumers, trends, and culture

Have a strong KOL resource network and database

Strong communication, negotiation, and relationship-building skills; experience in KOL contracts and collaborations is a plus

Responsibilities

Build, manage, and maintain good relationships with existing and potential KOLs

Develop KOL collaboration plans based on products, target audiences, and marketing objectives

Identify and select suitable KOLs based on campaign requirements and target audience

Negotiate collaboration terms, deliverables, rates, and timelines with KOLs

Coordinate and follow up on KOL content production and publication

Monitor KOL performance and analyze campaign results based on relevant metrics

Prepare campaign reports and provide insights and recommendations for future KOL collaborations