KOL Specialist

PT. Cantik Alami Sehat; Jakarta Utara; On-site; IDR 120,000,000 - 240,000,000; Full time

Job summary

PT Cantik Alami Sehat is seeking a KOL Specialist who thrives on social media, influencer marketing, and building strong relationships with KOLs to support our brand growth. You will identify the right creators, manage influencer campaigns end-to-end, negotiate collaborations, and analyze results to drive awareness and business impact.

Collaborating with Marketing and Brand teams, you will stay up-to-date with TikTok and Instagram trends, recruit creators across nano to macro, coordinate

Qualifications

• Bachelor's degree in Marketing, Communication, Business, or related field.
• 1-3 years of experience in influencer marketing or related area.
• Beauty enthusiast with interest in beauty, skincare, and lifestyle trends.
• Active familiarity with TikTok and Instagram.
• Proven negotiation and communication skills.
• Proficient in using social media analytics tools and data-driven reporting.

Responsibilities

• Identify and recruit relevant KOLs, influencers, and creators (nano to macro) aligned with brand goals.
• End-to-end management of influencer campaigns, including negotiations, administration, scheduling, content review, and deliverables tracking.
• Lead outreach, negotiate rate cards and terms, manage contracts, and handle payments.
• Establish and maintain long-term relationships with KOLs, agencies, and talent management entities.
• Monitor campaign performance metrics (Reach, Engagement, ROI) and present actionable insights.
• Stay up-to-date with trends across TikTok, Instagram, and YouTube, and competitive strategies.

Skills

KOL scouting

Negotiation

Campaign management

Analytics

Relationship building

Education

Bachelor's degree

Tools

TikTok Analytics

Instagram Insights

Job description

Are you a beauty enthusiast who is passionate about social media, influencer marketing, and building strong relationships with KOLs? If you are highly organized, detail-oriented, and confident in negotiation, we are looking for you!

PT Cantik Alami Sehat is continuously growing, and we are looking for a KOL Specialist who is ready to support our brand growth through effective influencer and social media campaigns. You will play an important role in identifying the right KOLs, managing influencer campaigns, negotiating collaborations, and analyzing campaign performance to drive brand awareness and business results.

As a KOL Specialist, you will work closely with the Marketing and Brand teams to develop and execute influencer campaigns that align with our brand objectives. You will also have the opportunity to build strong relationships with KOLs, influencers, agencies, and content creators while staying up-to-date with the latest social media trends.

Here are the qualifications you must have:

Bachelor's degree (S1) in Marketing, Communication, Business, or a related field.

Have 1-3 years of experience

Beauty enthusiast with a strong interest in beauty, skincare, and lifestyle trends.

Active and familiar with TikTok and Instagram

Proven negotiation and communication skills

Proficient in using social media analytics tools and preparing data-driven reports.

Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.

What will you do?

Research, identify, and recruit relevant KOL, influencers, and content creators (nano to macro) aligned with brand goals

End-to-end management of influencer campaigns, including dealing, administration process, scheduling posts, reviewing content for brand compliance, and tracking deliverables

Lead outreach, negotiate rate cards and terms, manage contracts, and handle talent payments efficiently.

Establish and maintain strong long-term relationships with KOLs, agencies, and talent management entities

Monitor campaign performance metrics (Reach, Engagement, ROI, Conversion), evaluate success, and present actionable insights in weekly/monthly reports.

Stay up-to-date with social media trends, platform updates (TikTok, Instagram, YouTube), and competitor influencer strategies.

We are more than just a brand; we are an embodiment of timeless elegance, innovation, and empowerment.

We are more than just a brand; we are an embodiment of timeless elegance, innovation, and empowerment.