KOL Specialist

PT. PETOUR PETFOOD INDONESIA; Tangerang; On-site; IDR 66,960,000 - 111,600,000; Full time

Job summary

PT. PETOUR PETFOOD INDONESIA is seeking a proactive KOL/Influencer Marketing professional in Indonesia to plan and run campaigns across e-commerce and social platforms.

You will recruit creators, manage relationships, and track campaign metrics to drive sales while staying on top of TikTok and Instagram trends.

Qualifications

• Minimum 1 year in KOL management, influencer marketing, or affiliate programs.
• Hands-on experience with TikTok Shop, Shopee, and Instagram.
• Strong negotiation and communication skills.
• Comfortable with campaign data; proficient in Excel/Google Sheets.
• Target-driven and able to meet deadlines.

Responsibilities

• Plan KOL and affiliate campaigns aligned with sales targets
• Find, recruit, and negotiate with KOLs, influencers, and affiliates
• Build and maintain long-term relationships with active creators
• Track campaign performance (GMV, CTR, CVR, ROAS, engagement rate) and optimize
• Report results to the team regularly
• Keep up with TikTok and Instagram trends

Skills

KOL management

Influencer marketing

Negotiation

Communication

Campaign analytics

Tools

TikTok Shop

Shopee

Instagram

Excel/Google Sheets

Job description

Petour is a pet nutrition company with 200+ team members across 5 Southeast Asian countries, now expanding to the US. In Indonesia, we are home to Bite of Wild, Mr. Vet, Keepo, and Farm.

About the Role

You will plan and run KOL and affiliate campaigns that drive sales on our e-commerce and social platforms.

Responsibilities

• Plan KOL and affiliate campaigns aligned with sales targets
• Find, recruit, and negotiate with KOLs, influencers, and affiliates
• Build and maintain long-term relationships with active creators
• Track campaign performance (GMV, CTR, CVR, ROAS, engagement rate) and optimize
• Report results to the team regularly
• Keep up with TikTok and Instagram trends

Requirements

• Minimum 1 year in KOL management, influencer marketing, or affiliate
• Hands‑on experience with TikTok Shop, Shopee, and Instagram
• Strong negotiation and communication skills
• Comfortable with campaign data; proficient in Excel/Google Sheets
• Target-driven and able to meet deadlines

Nice to Have

• Existing KOL network, ideally in pet or FMCG
• Experience with TikTok Analytics or Shopee Affiliate Center
• E‑commerce or digital agency background