KOL Operations Manager – TikTok (Indonesia Market)

TTUKoffer; Jakarta Pusat; On-site; IDR 296,021,000 - 444,032,000; Full time

Job summary

TTUKoffer is seeking a proactive KOL Operations Manager to lead influencer marketing on TikTok for the Indonesia market. You will identify, onboard and manage TikTok creators to boost brand awareness, engagement and sales in Indonesia.

You will design campaigns, set KPIs, negotiate contracts, and collaborate with creative, marketing and PR teams. The role requires 2+ years of management experience, a strong Indonesian KOL network, and fluency in Bahasa Indonesia and English.

Qualifications

• Bachelor's degree preferred.
• Minimum 2 years of management experience.
• Experience managing at least 3 KOL specialists.
• Proven experience in influencer marketing / KOL management.
• Strong understanding of TikTok ecosystem and trends.
• Experience working in Indonesia or Southeast Asia markets.
• Excellent negotiation and communication skills.
• Creative mindset and ability to develop viral content ideas.
• Fluent in Bahasa Indonesia and English.
• Highly organized and capable of managing multiple projects.

Responsibilities

• Develop and implement TikTok influencer marketing strategies aligned with brand objectives and Indonesian market trends.
• Design campaigns that increase engagement, brand awareness, and conversion.
• Set clear KPIs and measurable performance targets.
• Identify and recruit top-tier and micro TikTok influencers in Indonesia.
• Build and maintain a database of influencers aligned with brand values and target audience.
• Monitor emerging creators and trends on TikTok.
• Manage end-to-end execution of influencer campaigns, including briefing, performance analysis, and content alignment.
• Negotiate contracts and compensation with influencers and agencies.
• Provide performance reports and optimization recommendations.
• Build long-term relationships with influencers for repeat collaborations.

Skills

Influencer marketing

KOL management

TikTok ecosystem

Negotiation

Communication skills

Budget management

Project management

Creative content ideas

Fluent Bahasa Indonesia & English

Education

Bachelor's degree (preferred)

Job description

KOL Operations Manager – TikTok (Indonesia Market)

Job Openings KOL Operations Manager – TikTok (Indonesia Market)

About the job KOL Operations Manager – TikTok (Indonesia Market)

Job Title: KOL Operations Manager – TikTok (Indonesia Market)
Location: North Jakarta, Indonesia
Salary: RMB 10,000 – 15,000 / month
Hiring Type: Full-time
Reports to: Marketing Manager
Team Size: 1 HC (team lead role)

Job Overview

We are looking for a proactive and dynamic KOL Operations Manager to lead and expand our TikTok influencer marketing operations in Indonesia.

The ideal candidate will be responsible for identifying, onboarding, and managing TikTok influencers to increase brand awareness, audience engagement, and drive sales growth in the Indonesian market.

Key Responsibilities

• Develop and implement TikTok influencer marketing strategies aligned with brand objectives and Indonesian market trends.
• Design campaigns that increase engagement, brand awareness, and conversion.
• Set clear KPIs and measurable performance targets.

2. KOL Research & Identification

• Identify and recruit top-tier and micro TikTok influencers in Indonesia.
• Build and maintain a database of influencers aligned with brand values and target audience.
• Monitor emerging creators and trends on TikTok.

3. Campaign Execution & Management

Manage the end-to-end execution of influencer campaigns:

• Campaign briefing
• Performance analysis
• Ensure influencer content aligns with brand voice and marketing strategy.
• Negotiate contracts, collaboration terms, and compensation with influencers and agencies.
• Work closely with internal teams (creative, marketing, PR) to ensure campaign alignment.

5. Performance Tracking & Reporting

Track campaign performance metrics including:

• Engagement
• Reach
• Conversion
• ROI

Provide performance reports and optimization recommendations.

6. Community Building

Build long-term relationships with influencers for repeat collaborations.

Engage with influencer audiences to maintain positive brand sentiment.

7. Market & Competitor Insights

Monitor competitors' influencer marketing strategies.

Analyze trends in the Indonesian influencer marketing ecosystem.

Requirements

• Bachelor's degree preferred
• Minimum 2 years of management experience
• Experience managing at least 3 KOL specialists
• Proven experience in influencer marketing / KOL management
• Strong understanding of TikTok ecosystem and trends
• Experience working in Indonesia or Southeast Asia markets
• Excellent negotiation and communication skills
• Creative mindset and ability to develop viral content ideas
• Fluent in Bahasa Indonesia and English
• Highly organized and capable of managing multiple projects

Additional Requirements

• Existing Indonesia KOL network (2000+ influencers preferred)
• Experience managing monthly KOL collaboration budget USD 10,000
• Ability to allocate and manage influencer marketing budgets

Preferred Experience

• Experience working in lifestyle, fashion, or e-commerce brands
• Existing TikTok influencer network in Indonesia

Interview Process

• 2 Rounds
• HR + Marketing Manager
• Business Department Head

Work Location