KOL Specialist

MOVA; Banten; On-site; IDR 89,280,000 - 200,880,000; Full time

Job summary

A leading marketing company in Indonesia seeks a skilled candidate to manage KOL and influencer campaigns. The role involves identifying suitable KOLs, building relationships, planning campaigns, negotiating terms, ensuring branding alignment, and coordinating with internal teams. Candidates should excel in campaign management and relationship building in the marketing industry.

Qualifications

• Experience in influencer marketing or KOL campaign management.
• Strong negotiation and relationship-building skills.
• Ability to collaborate with marketing and creative teams.

Responsibilities

• Identify and research suitable KOLs/influencers based on the company’s target market.
• Build and maintain good relationships with KOLs/influencers.
• Plan and manage KOL campaigns (briefing, timeline, and deliverables).
• Negotiate rates and collaboration terms with KOLs.
• Ensure content aligns with the company’s branding and guidelines.
• Coordinate with internal teams (marketing, creative, etc.) to ensure smooth campaign execution.
• Prepare reports and evaluate campaign results.
• Manage and update the KOL database and track each KOL’s performance.

Skills

Influencer marketing

Campaign management

Negotiation

Job description

• Identify and research suitable KOLs/influencers based on the company’s target market
• Build and maintain good relationships with KOLs/influencers
• Plan and manage KOL campaigns (briefing, timeline, and deliverables)
• Negotiate rates and collaboration terms with KOLs
• Ensure content aligns with the company’s branding and guidelines
• Coordinate with internal teams (marketing, creative, etc.) to ensure smooth campaign execution
• Prepare reports and evaluate campaign results
• Manage and update the KOL database and track each KOL’s performance