KOL Supervisor

NPURE - PT. Penta Natural Kosmetindo; Jakarta Pusat; On-site; IDR 150,000,000 - 300,000,000; Full time

Job summary

NPURE - PT. Penta Natural Kosmetindo is seeking a seasoned KOL Marketing Lead to shape influencer campaigns across beauty and skincare brands in Indonesia. You will craft strategies, source appropriate influencers, and oversee end-to-end activations to drive awareness and engagement.

The role requires strong leadership, budget discipline, and data-driven optimization. Join a fast-paced team delivering impactful campaigns in a competitive market.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3–5 years of experience in KOL/influencer marketing, preferably within beauty, skincare, or FMCG.
• Proven experience in developing KOL strategies and managing end-to-end influencer campaigns.
• Strong understanding of social media platforms, influencer trends, audience engagement, and campaign metrics.
• Experience in managing campaign budgets, evaluating KOL performance, and optimizing campaign effectiveness.
• Proven ability to lead projects or manage a team, with strong coordination and communication skills.
• Strong analytical skills with the ability to translate campaign data into actionable insights.
• Detail-oriented, proactive, and able to manage multiple campaigns and deadlines in a fast-paced environment.

Responsibilities

• KOL Strategy: Develop and execute KOL strategies based on objectives, product focus, platform selection, audience, and budget to support brand goals.
• KOL Sourcing & Management: Identify, evaluate, and manage KOLs and influencers based on audience relevance, engagement, and brand fit.
• Campaign Execution & Performance: Oversee end-to-end KOL campaigns, monitor KPIs, and optimize strategies for reach and engagement.
• Team Leadership: Lead and coach the KOL team, review briefs, and guide performance data analysis.
• Budget Management: Manage KOL campaign budgets and ensure efficient spend according to objectives.
• Reporting & Insights: Prepare weekly/monthly performance reports and provide actionable insights for future campaigns.

Skills

KOL strategy

Influencer marketing

Team leadership

Budget management

Analytics

Education

Bachelor’s degree in Marketing, Communications, Business

Tools

Social media analytics tools

Campaign management platforms

Job description

• KOL Strategy: Develop and execute KOL strategies based on campaign objectives, product focus, platform selection, target audience, and budget allocation to support NPURE’s brand awareness and marketing goals.
• KOL Sourcing & Management: Identify, evaluate, and manage KOLs and influencers based on audience relevance, engagement, content quality, and brand fit. Build strong relationships and ensure deliverables are completed according to campaign timelines and briefs.
• Campaign Execution & Performance: Oversee end-to-end KOL campaign execution, monitor key performance metrics, and optimize campaign strategies to improve reach, engagement, and overall campaign effectiveness.
• Team Leadership: Lead and manage the KOL team, oversee project timelines and deliverable quality, review campaign briefs, and coach team members in analyzing performance data and developing actionable insights.
• Budget Management: Manage KOL campaign budgets and ensure efficient budget utilization in line with campaign objectives and expected performance.
• Reporting & Insights: Prepare weekly and monthly KOL performance reports, evaluate campaign results, and provide actionable insights and recommendations for future campaigns.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3–5 years of experience in KOL/influencer marketing, preferably within the beauty, skincare, or FMCG industry.
• Proven experience in developing KOL strategies and managing end-to-end influencer campaigns.
• Strong understanding of social media platforms, influencer trends, audience engagement, and relevant campaign performance metrics.
• Experience in managing campaign budgets, evaluating KOL performance, and optimizing campaign effectiveness.
• Proven ability to lead projects or manage a team, with strong coordination and communication skills.
• Strong analytical skills with the ability to translate campaign data into actionable insights.
• Detail-oriented, proactive, and able to manage multiple campaigns and deadlines in a fast-paced environment.