KOL Partnerships & Campaigns Lead

Moell; Surabaya ꦱꦸꦫꦧꦪ; On-site; IDR 279,000,000 - 558,000,000; Full time

Job summary

Moell is seeking a KOL Lead to own our KOL marketing strategy and guide the creator partnerships that drive brand campaigns. You will lead the KOL team, set objectives, and ensure campaigns align with our goals.

You will manage end-to-end campaigns, review content, brief influencers, negotiate terms, and analyze performance to optimize impact. Strong networking with influencers and excellent communication are essential in our fast-paced environment.

Qualifications

• Experience in KOL management and influencer partnerships.
• Strong analytical and strategic thinking are required.
• Excellent communication and networking with influencers.

Responsibilities

• Lead and develop KOL strategies aligned with company & brand goals.
• Set and monitor team KPIs and ensure target achievement.
• Lead end-to-end KOL campaigns, from strategy, briefing, negotiation, execution, to performance evaluation.
• Develop integrated KOL campaigns with the 360° marketing team.
• Build and maintain strong relationships with KOLs, agencies, and strategic partners.
• Analyze campaign performance, market trends, and competitor activities.
• Oversee content quality, campaign execution, and KOL administrative processes.

Skills

KOL management

Influencer networking

Campaign analytics

Negotiation

Team leadership

Content review

Briefing skills

Cross-functional collaboration

Project management

Job description

Moell is seeking a KOL Lead to own our KOL marketing strategy and guide the creator partnerships that drive brand campaigns. You will lead the KOL team, set objectives, and ensure campaigns align with our goals.

You will manage end-to-end campaigns, review content, brief influencers, negotiate terms, and analyze performance to optimize impact. Strong networking with influencers and excellent communication are essential in our fast-paced environment.