Senior KOL Campaign Architect | Strategy, Scale & Insights

HAUFF; Bekasi; On-site; IDR 120,000,000 - 240,000,000; Full time

Job summary

HAUFF is seeking a KOL/Partnership specialist to lead end-to-end campaigns in the FMCG/beauty space. You will design strategies, coordinate with creators at scale, and drive awareness and conversions through data-driven insights.

The role requires a strong portfolio of viral campaigns, a broad KOL network, and excellent negotiation skills to manage large endorsement budgets and build lasting collaborations.

Qualifications

• Minimum 2-3 years as KOL/Partnership in FMCG/beauty.
• Portfolio of viral content and campaigns.
• Experience managing large campaigns (500+ creators/month).
• Extensive network with KOLs across tiers and agencies.
• Ability to create content strategy and copywriting for brand awareness, engagement, and conversion.
• Strong communication and negotiation skills.
• Honest and transparent budgeting with KOL relations.

Responsibilities

• Create strategy and execute campaigns with end-to-end collaboration.
• Manage large campaigns with hundreds to thousands of KOLs/Creators per month.
• Develop creative briefs and optimize campaign performance through data analysis and budget management.
• Build and maintain a structured database of thousands of KOLs/Creators including selection, briefing, performance history, and evaluation.
• Build and maintain good relationships with KOLs, creators, and collaboration partners.
• Monitor execution to ensure alignment with timeline, brief, and KPI.
• Manage endorsement budget transparently and efficiently.
• Create campaign performance reports.

Skills

KOL partnerships

Budget management

Data-driven

Copywriting

Negotiation

Communication

Creativity

Trend analysis

Education

Bachelor's degree in Marketing/Advertising/Communications

Job description

HAUFF is seeking a KOL/Partnership specialist to lead end-to-end campaigns in the FMCG/beauty space. You will design strategies, coordinate with creators at scale, and drive awareness and conversions through data-driven insights.

The role requires a strong portfolio of viral campaigns, a broad KOL network, and excellent negotiation skills to manage large endorsement budgets and build lasting collaborations.