KOL & Affiliate Campaign Manager

Ignite Vision Indonesia; Tangerang Selatan; On-site; IDR 200,880,000 - 334,800,000; Full time

Job summary

Ignite Vision Indonesia seeks a strategic Campaign Manager to drive enterprise influencer programs in Indonesia. You will lead end-to-end KOL/affiliate campaigns, define briefs, coordinate teams, and optimize campaigns for ROI across short-form video, livestream, and commerce events.

You will analyze performance metrics, identify top creators and content formats, and build strong client partnerships with a data-driven, results-focused approach.

Qualifications

• Proven experience in TikTok Shop, TikTok Affiliate/TAP agency campaigns, influencer marketing, or social commerce in Indonesia.
• Strong understanding of the TikTok Shop ecosystem, including creators, affiliates, brands, campaigns, and commerce-driven content.
• Experience managing campaigns from planning through execution and performance evaluation.
• Strong understanding of product-category dynamics, particularly High-AOV Technology, Beauty & FMCG.
• Hands-on experience with TikTok Shop Partner Center and affiliate campaign management tools.
• Comfortable working with creator management platforms, campaign dashboards, and SaaS-based influencer management systems.
• Strong analytical skills with the ability to translate campaign data into actionable business recommendations.
• Comfortable working with performance metrics and making data-driven decisions.
• Strong consultative communication and presentation skills.
• Strong negotiation, problem-solving, and project management skills.
• Comfortable working in a fast-paced, target-driven environment.

Responsibilities

• Act as the primary point of contact for assigned enterprise and high-value brand clients.
• Understand each client's business objectives, product portfolio, target audience, margins, inventory availability, and campaign capabilities.
• Develop go-to-market and KOL/affiliate strategies tailored to the client's commercial objectives.
• Develop and manage campaign budgets in line with client objectives and expected ROI.
• Structure creator commission schemes and campaign incentives to attract high-performing creators.
• Monitor campaign spending and ensure budgets are utilized efficiently.
• Plan, coordinate, and execute KOL and affiliate campaigns across short-form video, livestream, and commerce events.
• Develop campaign briefs, creator requirements, product selection, timelines, and performance targets.
• Coordinate with internal teams, including Creator Matchmakers, Live Stream Producers, Video Strategists, and Data Analysts, to ensure smooth campaign execution.
• Monitor campaign progress and proactively resolve operational or performance issues.
• Monitor campaign performance across key metrics such as GMV, sales, conversion rate, content performance, creator productivity, and ROI.
• Use campaign data to identify high-performing creators, products, and content formats.
• Provide actionable recommendations to optimize campaign performance and maximize client ROI.
• Prepare regular campaign performance reports and present insights to clients.
• Utilize the StarryKOL platform to manage creator discovery, campaign progress, creator performance, and campaign data.
• Leverage TikTok Shop Partner Center and other relevant tools to manage campaign operations and commission structures.
• Maintain accurate campaign data and ensure timely updates across internal systems.
• Analyze creator performance and identify high-potential creators, particularly top-performing TAP creators.
• Collaborate with the MCN team to identify creators suitable for further development and exclusive representation.
• Support the conversion of high-performing creators into exclusive in-house MCN talent.
• Build and maintain relationships with key creators and affiliate partners.

Skills

Influencer marketing

Campaign management

Data-driven decisions

Negotiation

Presentation skills

Communication

Tools

StarryKOL platform

TikTok Shop Partner Center

Campaign dashboards

SaaS influencer management

Job description

Key Responsibilities

1. Client Strategy & Account Management

• Act as the primary point of contact for assigned enterprise and high-value brand clients.
• Understand each client's business objectives, product portfolio, target audience, margins, inventory availability, and campaign capabilities.
• Develop go-to-market and KOL/affiliate strategies tailored to the client's commercial objectives.

2. Campaign Budget & Commission Management

• Develop and manage campaign budgets in line with client objectives and expected ROI.
• Structure creator commission schemes and campaign incentives to attract high-performing creators.
• Monitor campaign spending and ensure budgets are utilized efficiently.

3. End-to-End Campaign Management

• Plan, coordinate, and execute KOL and affiliate campaigns across short-form video, livestream, and commerce events.
• Develop campaign briefs, creator requirements, product selection, timelines, and performance targets.
• Coordinate with internal teams, including Creator Matchmakers, Live Stream Producers, Video Strategists, and Data Analysts, to ensure smooth campaign execution.
• Monitor campaign progress and proactively resolve operational or performance issues.

4. Performance Tracking & Optimization

• Monitor campaign performance across key metrics such as GMV, sales, conversion rate, content performance, creator productivity, and ROI.
• Use campaign data to identify high-performing creators, products, and content formats.
• Provide actionable recommendations to optimize campaign performance and maximize client ROI.
• Prepare regular campaign performance reports and present insights to clients.

5. Platform & Technology Management

• Utilize the StarryKOL platform to manage creator discovery, campaign progress, creator performance, and campaign data.
• Leverage TikTok Shop Partner Center and other relevant tools to manage campaign operations and commission structures.
• Maintain accurate campaign data and ensure timely updates across internal systems.

6. Creator & MCN Talent Development

• Analyze creator performance and identify high-potential creators, particularly top-performing TAP creators.
• Collaborate with the MCN team to identify creators suitable for further development and exclusive representation.
• Support the conversion of high-performing creators into exclusive in-house MCN talent.
• Build and maintain relationships with key creators and affiliate partners.

Requirements

• Proven experience in TikTok Shop, TikTok Affiliate/TAP agency campaigns, influencer marketing, or social commerce in Indonesia.
• Strong understanding of the TikTok Shop ecosystem, including creators, affiliates, brands, campaigns, and commerce-driven content.
• Experience managing campaigns from planning through execution and performance evaluation.
• Strong understanding of different product-category dynamics, particularly: High-AOV Technology, Beauty & FMCG (Bonus Point)
• Hands-on experience with TikTok Shop Partner Center and affiliate campaign management tools.
• Comfortable working with creator management platforms, campaign dashboards, and SaaS-based influencer management systems.
• Strong analytical skills with the ability to translate campaign data into actionable business recommendations.
• Comfortable working with performance metrics and making data-driven decisions.
• Strong consultative communication and presentation skills.
• Strong negotiation, problem-solving, and project management skills.
• Comfortable working in a fast-paced, target-driven environment.