KOL Specialist

Octarine; Bogor; On-site; IDR 167,400,000 - 279,000,000; Full time

Job summary

Octarine is seeking a KOL Specialist in Indonesia to identify and source KOLs/Influencers aligned with campaign objectives and target audiences. You will manage end-to-end collaborations, including outreach, negotiation, briefing, content monitoring, and reporting, while coordinating with internal teams to meet timelines and KPIs.

The role requires strong communication, negotiation, and project management skills, plus the ability to handle multiple campaigns and produce data-driven performance

Qualifications

• Bachelor's degree in any major (S1); preferred fields: Communications, Marketing or PR.
• 1–3 years of experience as a KOL Specialist or Influencer Marketing role.
• Strong understanding of TikTok, Instagram, and YouTube plus current digital trends.
• Excellent communication, negotiation, and project management skills.
• Ability to manage multiple KOLs and campaigns while meeting deadlines.
• Strong analytical skills to evaluate campaign performance and generate data-driven reports.
• Proficiency in Google Workspace and Microsoft Office; Excel and Google Sheets emphasized.

Responsibilities

• Identify, source, and select KOLs/Influencers aligned with campaign objectives and target audiences.
• Manage end-to-end KOL collaborations, including outreach, negotiation, briefing, content monitoring, and campaign reporting.
• Coordinate with internal teams to ensure campaign requirements, timelines, and performance targets are executed as planned.
• Manage KOL partnership administration, including agreement preparation, invoice handling, payment processes, and KOL database maintenance.
• Monitor and evaluate KOL performance based on established KPIs.
• Prepare campaign insights and recommendations to improve future campaign effectiveness.
• Build and maintain strong relationships with KOLs, talent management agencies, and business partners.

Skills

Influencer outreach

Negotiation

Project management

Analytics

Excel

Google Sheets

Google Workspace

Social media knowledge

Education

Bachelor's degree

Tools

Google Workspace

Microsoft Office

Excel

Google Sheets

Job description

• Identify, source, and select KOLs/Influencers that align with campaign objectives and target audiences.
• Manage end-to-end KOL collaborations, including outreach, negotiation, briefing, content monitoring, and campaign reporting.
• Coordinate with internal teams to ensure campaign requirements, timelines, and performance targets are executed as planned.
• Manage KOL partnership administration, including agreement preparation, invoice handling, payment processes, and KOL database maintenance.
• Monitor and evaluate KOL performance based on established KPIs.
• Prepare campaign insights and recommendations to improve future campaign effectiveness.
• Build and maintain strong relationships with KOLs, talent management agencies, and business partners.

Responsibilities

• Identify, source, and select KOLs/Influencers that align with campaign objectives and target audiences.
• Manage end-to-end KOL collaborations, including outreach, negotiation, briefing, content monitoring, and campaign reporting.
• Coordinate with internal teams to ensure campaign requirements, timelines, and performance targets are executed as planned.
• Manage KOL partnership administration, including agreement preparation, invoice handling, payment processes, and KOL database maintenance.
• Monitor and evaluate KOL performance based on established KPIs.
• Prepare campaign insights and recommendations to improve future campaign effectiveness.
• Build and maintain strong relationships with KOLs, talent management agencies, and business partners.

Requirements

• Bachelor's Degree (S1) in any major; preferably Communications, Marketing, Public Relations, or a related field.
• Minimum 1-3 years of experience as a KOL Specialist, Influencer Marketing Specialist, or in a similar role.
• Strong understanding of social media platforms, including TikTok, Instagram, and YouTube, as well as the latest digital trends.
• Excellent communication, negotiation, and project management skills.
• Proven ability to manage multiple KOLs and campaigns simultaneously while meeting deadlines.
• Strong analytical skills with the ability to evaluate campaign performance and prepare data-driven reports.
• Proficient in Google Workspace and Microsoft Office, especially Excel and Google Sheets.
• An existing network of KOLs, talent management agencies, or influencer partners is a strong advantage.