Senior KOL

Evolene Group; Tangerang; On-site; IDR 180,000,000 - 320,000,000; Full time

Job summary

Evolene Group is seeking a Senior Marketing Lead to drive KOL and influencer initiatives across fitness, sports, and lifestyle communities. You will oversee planning, activation, and cross-team execution to deliver high-impact campaigns.

You will cultivate strong relationships with talents, analyze performance, and mentor junior staff while staying aligned with brand objectives and trends.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum 3 years of experience in KOL Marketing, Influencer Marketing, Talent Management, or Community Management.
• Proven experience managing KOLs, Brand Ambassadors, or influencer campaigns end-to-end.
• Strong communication, negotiation, project management, and problem-solving skills.
• Able to manage multiple campaigns and stakeholders simultaneously.
• Good understanding of Instagram, TikTok, YouTube, and the latest digital content trends.
• Experience leading projects or mentoring team members is an advantage.
• Passion for the fitness, sports, health, or lifestyle industry is a strong plus.

Responsibilities

• Manage Brand Ambassadors, Exclusive KOLs, and community partnerships from planning to execution.
• Build and maintain strong relationships with talents while ensuring smooth communication and long-term collaboration.
• Develop campaign briefs, content guidelines, activation plans, and coordinate campaign execution across internal teams.
• Monitor campaign deliverables, content quality, and talent performance to ensure alignment with brand objectives.
• Analyze campaign performance and provide insights and recommendations for future improvements.
• Build and engage fitness, sports, and lifestyle communities through strategic activations and events.
• Collaborate with Creative, Marketing, Social Media, Production, and Event teams to deliver successful campaigns.
• Mentor junior team members and support daily workflow to ensure projects are delivered on time and with high quality.

Skills

KOL Marketing

Influencer Marketing

Talent Management

Community Management

Communication

Project Management

Negotiation

Problem Solving

Multi-tasking

Strategic Activation

Education

Bachelor's degree in Marketing, Communications, Business

Related field

Tools

Instagram

TikTok

YouTube

Job description

• Manage Brand Ambassadors, Exclusive KOLs, and community partnerships from planning to execution.
• Build and maintain strong relationships with talents while ensuring smooth communication and long-term collaboration.
• Develop campaign briefs, content guidelines, activation plans, and coordinate campaign execution across internal teams.
• Monitor campaign deliverables, content quality, and talent performance to ensure alignment with brand objectives.
• Analyze campaign performance and provide insights and recommendations for future improvements.
• Build and engage fitness, sports, and lifestyle communities through strategic activations and events.
• Collaborate with Creative, Marketing, Social Media, Production, and Event teams to deliver successful campaigns.
• Mentor junior team members and support daily workflow to ensure projects are delivered on time and with high quality.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum 3 years of experience in KOL Marketing, Influencer Marketing, Talent Management, or Community Management.
• Proven experience managing KOLs, Brand Ambassadors, or influencer campaigns end-to-end.
• Strong communication, negotiation, project management, and problem-solving skills.
• Able to manage multiple campaigns and stakeholders simultaneously.
• Good understanding of Instagram, TikTok, YouTube, and the latest digital content trends.
• Experience leading projects or mentoring team members is an advantage.
• Passion for the fitness, sports, health, or lifestyle industry is a strong plus.