KOL Business Development Manager

MEXC Group; Indonesia; On-site; IDR 539,665,000 - 1,079,331,000; Full time

Job summary

MEXC is seeking a Regional Business Development Lead in Indonesia to drive growth through KOL, influencer, and affiliate partnerships. You will build a high-quality network of local partners and own regional growth initiatives, optimizing ROI and expanding market reach.

Ideal candidates bring 1–2 years in crypto or fintech partnerships, strong negotiation and communication skills, and a data-driven mindset to accelerate user acquisition and revenue.

Qualifications

• 1–2 years in business development, partnerships, or KOL management in crypto/fintech.
• Strong understanding of crypto exchanges, liquidity, and growth models.
• Proven ability to build and manage KOL/affiliate partnerships with measurable impact.
• Deep knowledge of local market ecosystems and user acquisition channels.
• Data-driven with ROI evaluation and growth optimization.
• Excellent communication and stakeholder management.
• English proficiency for professional work.
• Execution-oriented in a fast-paced, high-growth environment.

Responsibilities

• Lead the end-to-end business development strategy for KOL, influencer, and affiliate partnerships to drive user acquisition and revenue growth for MEXC in assigned markets.
• Build, own, and expand a high-quality network of local KOLs, influencers, affiliates, and strategic marketing partners.
• Serve as the regional business owner for partnership growth, representing MEXC and driving long-term, scalable partner ecosystems.
• Design and execute data-driven partnership growth strategies, including acquisition, activation, performance tracking, and optimization of KOL and affiliate channels.
• Own channel performance KPIs, continuously analyzing ROI, CAC, conversion performance, and partner quality to improve overall efficiency.
• Identify new business opportunities, emerging distribution channels, and strategic collaborations to expand MEXC’s market reach.
• Monitor local market dynamics, competitor strategies, and regulatory changes, translating insights into actionable BD and growth initiatives.
• Work closely with marketing, product, and operations teams to ensure seamless execution of campaigns and partner initiatives.
• Drive continuous improvement of partnership models, incentive structures, and regional growth playbooks.

Skills

KOL management

Partnerships & BD

Negotiation

Data-driven

English proficiency

Communication skills

Execution oriented

Crypto ecosystem knowledge

Job description

Founded in 2018, MEXC is a global cryptocurrency exchange serving millions of users worldwide. We are committed to building a secure, efficient, and accessible platform for digital asset trading.

MEXC is known for offering some of the lowest trading fees in the market, deep liquidity across a wide range of assets, and fast access to trending tokens. Our platform provides a comprehensive suite of services including spot trading, derivatives, staking, and other digital asset products designed for both retail and institutional users.Built on high-performance infrastructure and a user-first philosophy, MEXC delivers fast execution, strong market depth, and a seamless trading experience for global users.

At MEXC, we believe the best platforms are built through constant improvement and open collaboration. We value direct communication, practical thinking, and individuals who take ownership of their ideas. Teams are encouraged to share insights, challenge assumptions, and contribute to how the platform evolves.

As the digital asset industry continues to evolve, we remain focused on innovation, transparency, and global expansion while building a trusted platform for the next generation of financial technology.

Key Responsibilities

• Lead the end-to-end business development strategy for KOL, influencer, and affiliate partnerships to drive user acquisition and revenue growth for MEXC in assigned markets.
• Build, own, and expand a high-quality network of local Key Opinion Leaders (KOLs), influencers, affiliates, and strategic marketing partners.
• Serve as the regional business owner for partnership growth, representing MEXC and driving long-term, scalable partner ecosystems.
• Design and execute data-driven partnership growth strategies, including acquisition, activation, performance tracking, and optimization of KOL and affiliate channels.
• Own channel performance KPIs, continuously analyzing ROI, CAC, conversion performance, and partner quality to improve overall efficiency.
• Identify new business opportunities, emerging distribution channels, and strategic collaborations to expand MEXC’s market reach.
• Monitor local market dynamics, competitor strategies, and regulatory changes, translating insights into actionable BD and growth initiatives.
• Work closely with marketing, product, and operations teams to ensure seamless execution of campaigns and partner initiatives.
• Drive continuous improvement of partnership models, incentive structures, and regional growth playbooks.

Requirements

• 1-2 years of experience in business development, partnerships, affiliate marketing, or KOL management, preferably in crypto, fintech, or digital trading industries.
• Strong understanding of the crypto ecosystem, including exchanges, trading products, liquidity, and community-driven growth models.
• Proven experience building and managing KOL/influencer or affiliate partnerships with measurable business impact.
• Deep knowledge of local market ecosystems, including KOL landscape, online communities, and user acquisition channels.
• Strong commercial mindset with ability to identify, negotiate, and close partnership opportunities.
• Data-driven approach with ability to evaluate channel performance and optimize growth ROI.
• Excellent communication, negotiation, and stakeholder management skills.
• Proficiency in English with the ability to communicate effectively in a professional working environment.
• Highly execution-oriented, comfortable working in a fast-paced, high-growth environment.

Why Join Us

At MEXC, we believe people do their best work when they are trusted with real responsibility and given the freedom to grow.

• Ownership & Initiative - We encourage individuals to take initiative, lead projects, and contribute ideas that help shape how we build and improve the platform.
• Learning Culture - We regularly organize internal training programs, knowledge-sharing sessions, and learning initiatives where team members can both develop new skills and share their expertise with others.
• Ideas That Matter - New ideas are welcomed and discussed openly. Team members have a real voice in shaping which proposals move forward, and meaningful contributions are recognized and rewarded.
• Room to Grow - As a rapidly expanding global exchange, roles evolve quickly and individuals often have opportunities to expand their scope and take on greater responsibilities.
• Global Collaboration - Work with colleagues across different regions and cultures while contributing to a platform used by millions of users worldwide.