KOL Partnership Associate (Crypto/Trading/Web3)

Smartdeer Services Centre; Jakarta Utara; On-site; IDR 200,880,000 - 379,440,000; Full time

Job summary

Smartdeer Services Centre is seeking a KOL Partnership Associate to drive user growth in Indonesia and Southeast Asia through strategic mentor/KOL collaborations in Web3 and crypto.

In this role you will build and nurture a high-quality partner pool, run promotional campaigns with partners, and align internal resources to maximize engagement and trading activity across markets. Strong networking and negotiation skills are essential.

Qualifications

• Established connections with trading mentors/KOLs.
• 1–3 years of sales or business development in Web3/crypto.
• Strong negotiation, resource integration, and analytical skills.
• High resilience, strong execution, and collaborative team spirit.
• Prior success in partnership development or user growth preferred.

Responsibilities

• Expand and maintain relationships with trading mentors, KOLs, and influencers in Southeast Asia.
• Build a sustainable collaboration pool, negotiate agreements, and ensure long-term stable partnerships.
• Collaborate with mentors/KOLs to execute promotional campaigns and drive user acquisition and market activity.
• Analyze performance metrics, identify growth opportunities, and optimize partnership outcomes.

Job description

KOL Partnership Associate (Crypto/Trading/Web3)

About the client

Our client is a global fintech technology company specializing in internet payments, digital asset trading platforms, and RWA digitization. With a strong focus on overseas markets, they have rapidly expanded across Southeast Asia, Latin America, and Europe, serving millions of users. Their products deliver secure payment services, professional digital asset trading infrastructure, and innovative blockchain solutions for real‑world asset integration. Backed by a team of seasoned industry experts, the company emphasizes data-driven innovation, leveraging AI and intelligent risk control to ensure sustainable growth and superior user experience.

About the role

As a KOL Partnership Associate focused on the South-Asian market, you will play a pivotal role in driving user growth and transaction activity by leveraging partnerships with trading mentors and KOLs. This position combines strategic partnership management, market expansion, and data-driven execution to strengthen our presence in Indonesia and Southeast Asia. You will be responsible for building and maintaining a high-quality mentor/KOL resource pool, executing promotional campaigns, and aligning internal resources to maximize user acquisition and engagement.

Responsibilities

• Partnership Development: Expand and maintain strong relationships with trading mentors, KOLs, and influencers in Southeast Asia. Build a sustainable collaboration pool, negotiate agreements, and ensure long-term stable partnerships.
• Market Growth: Collaborate with mentors/KOLs to execute promotional campaigns, research local market needs and competitor strategies, and coordinate internal resources to drive user acquisition, trading conversion, and overall market activity.
• Campaign Execution: Support and co-manage marketing initiatives with partners to maximize visibility and engagement.
• Data-Driven Strategy: Analyze performance metrics, identify growth opportunities, and optimize partnership outcomes.

Requirements

• Core Requirement: Must have established connections with trading mentors/KOLs.
• Industry Experience: 1–3 years of sales or business development experience in the Web3/crypto industry, with solid knowledge of industry practices and regulations.
• Negotiation & Integration: Strong negotiation, resource integration, and analytical skills; proven ability to independently deliver successful partnerships.
• Performance Under Pressure: High resilience, strong execution, and collaborative team spirit.
• Track Record: Prior success in partnership development or user growth initiatives is highly preferred.

How many years' experience do you have as a Partnership Associate?

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