Sr KOL Specialist

HAUFF; Bekasi; On-site; IDR 120,000,000 - 240,000,000; Full time

Job summary

HAUFF is seeking a KOL/Partnership specialist to lead end-to-end campaigns in the FMCG/beauty space. You will design strategies, coordinate with creators at scale, and drive awareness and conversions through data-driven insights.

The role requires a strong portfolio of viral campaigns, a broad KOL network, and excellent negotiation skills to manage large endorsement budgets and build lasting collaborations.

Qualifications

• Minimum 2-3 years as KOL/Partnership in FMCG/beauty.
• Portfolio of viral content and campaigns.
• Experience managing large campaigns (500+ creators/month).
• Extensive network with KOLs across tiers and agencies.
• Ability to create content strategy and copywriting for brand awareness, engagement, and conversion.
• Strong communication and negotiation skills.
• Honest and transparent budgeting with KOL relations.

Responsibilities

• Create strategy and execute campaigns with end-to-end collaboration.
• Manage large campaigns with hundreds to thousands of KOLs/Creators per month.
• Develop creative briefs and optimize campaign performance through data analysis and budget management.
• Build and maintain a structured database of thousands of KOLs/Creators including selection, briefing, performance history, and evaluation.
• Build and maintain good relationships with KOLs, creators, and collaboration partners.
• Monitor execution to ensure alignment with timeline, brief, and KPI.
• Manage endorsement budget transparently and efficiently.
• Create campaign performance reports.

Skills

KOL partnerships

Budget management

Data-driven

Copywriting

Negotiation

Communication

Creativity

Trend analysis

Education

Bachelor's degree in Marketing/Advertising/Communications

Job description

This role involves creating and executing campaign strategies through end-to-end collaboration, managing large-scale campaigns with hundreds to thousands of KOLs/Creators per month, developing creative briefs, and optimizing campaign performance through data analysis and budget management.

Key responsibilities

Create strategy and execute campaigns with end-to-end collaboration

Manage large campaigns with hundreds to thousands of KOLs/Creators per month

Develop creative briefs and optimize campaign performance through data analysis and budget management

Build and maintain a structured database of thousands of KOLs/Creators including selection, briefing, performance history, and evaluation

Build and maintain good relationships with KOLs, creators, and collaboration partners

Monitor execution to ensure alignment with timeline, brief, and KPI

Manage endorsement budget transparently and efficiently

Create campaign performance reports

About you

Minimum 2-3 years of experience as KOL/Partnership in FMCG/beauty industry

Minimum S1 education in Marketing, Communication, Advertising, or related field

Portfolio of viral content and successful campaigns

Experience managing large campaigns (500+ creators/month)

Extensive network with KOLs across all tiers and agencies

Ability to create content strategy and copywriting for brand awareness, engagement, and conversion

Accustomed to working with tight KPI targets

Strong communication and negotiation skills

Creative, trend-savvy, adaptable, and data-driven

Honest and transparent in budget management and KOL relations

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