KOL SPECIALIST

PT Niaga Warna Persada; Sleman; On-site; IDR 66,960,000 - 133,920,000; Full time

Job summary

PT Niaga Warna Persada in Yogyakarta is seeking a results-driven KOL Specialist to lead influencer campaigns end-to-end—from strategy to reporting. You will research and brief KOLs/creators that match campaign objectives and budgets, then manage outreach and content approvals.

The role requires strong Excel/Sheets data skills, budget control, and trend spotting to identify new opportunities and optimize performance through data-driven analysis.

Qualifications

• Minimum D3/S1 education from any discipline.
• Minimum 1 year experience in KOL/Influencer Marketing or related roles.
• Strong understanding of TikTok and Instagram trends.
• Ability to evaluate KOLs by category, audience, and engagement.
• Experience managing campaign budgets and reporting.
• Excellent communication and negotiation skills.
• Detail-oriented administration, including rate cards and briefs.
• Willing to work on-site in Yogyakarta.

Responsibilities

• Develop KOL strategy and requirements according to campaign objectives
• Research and source KOL/Influencers suitable for target audience and budget
• Conduct outreach, negotiate rates, and coordinate with KOL/agencies
• Create briefs and ensure KOL content aligns with campaign requirements
• Monitor posting timelines and performance of each KOL
• Evaluate campaign performance based on data
• Manage budget and administration of KOL campaigns
• Develop KOL database and relationships for future campaigns
• Research trends and identify potential KOL/content opportunities for the brand

Skills

KOL Marketing

Campaign Planning

Negotiation

Data Analysis

Communication

Education

D3/S1 degree

Tools

Excel/Google Sheets

Job description

This role involves developing KOL strategies aligned with campaign objectives, researching and sourcing influencers that match target audiences and budgets, and managing end-to-end KOL campaigns from planning through reporting.

Key responsibilities

Develop KOL strategy and requirements according to campaign objectives

Research and source KOL/Influencers suitable for target audience and budget

Conduct outreach, negotiate rates, and coordinate with KOL/agencies

Create briefs and ensure KOL content aligns with campaign requirements

Monitor posting timelines and performance of each KOL

Evaluate campaign performance based on data

Manage budget and administration of KOL campaigns

Develop KOL database and relationships for future campaigns

Research trends and identify potential KOL/content opportunities for the brand

About you

Minimum D3/S1 education from any discipline

Minimum 1 year experience as KOL Specialist, Influencer Marketing, Social Media, or related position

Active understanding and knowledge of TikTok and Instagram trends, content creators, and algorithm developments

Ability to identify, select, and evaluate KOL/Influencers based on category, audience, engagement, and campaign needs

Proficiency in creating and executing KOL campaigns from planning through execution to reporting

Experience managing campaign budgets and ensuring budget usage aligns with targets and approvals

Strong communication, negotiation, coordination, and follow-up skills

Detail-oriented in administration, particularly KOL databases, rate cards, briefs, invoices, payments, and campaign reports

Ability to work to targets and deadlines with high sense of responsibility

Creative, trend-aware, proactive in identifying new KOL opportunities, and able to provide campaign and content angle ideas

Proficiency in Microsoft Excel/Google Sheets for data processing and analysis

KOL database/network or agency experience is a plus

Willing to work on-site in Yogyakarta