KOL Specialist

PT. Mega Lighterindo Internusa; Jakarta Utara; On-site; IDR 200,880,000 - 357,120,000; Full time

Job summary

PT. Mega Lighterindo Internusa is seeking a talented KOL Specialist for our Commercial Division, based in North Jakarta. You will identify, develop, and manage relationships with key opinion leaders to amplify brand messaging and drive engagement across digital platforms.

This role requires strategic thinking and strong collaboration with internal marketing teams. The ideal candidate has a minimum of 3 years in KOL management, excellent communication, and a solid grasp of social media trends.

Qualifications

• Bachelor's degree in Marketing, Communication, or related field.
• Minimum 3 years of experience in KOL or influencer management.
• Excellent communication and interpersonal skills.
• Up-to-date with social media trends and digital culture.
• Creative, organized, and proactive.

Responsibilities

• Identify, onboard and manage key opinion leaders and influencers aligned with brand values and target demographics.
• Develop and maintain strong relationships with KOLs through regular communication and performance tracking.
• Create KOL partnership strategies and campaign briefs with objectives, deliverables, timelines and metrics.
• Negotiate KOL contracts, fees and terms with brand alignment and value for money.
• Coordinate campaign execution with KOLs including content creation, posting schedules and messaging guidelines.
• Monitor and analyze campaign performance using engagement, reach, impressions and ROI metrics.
• Prepare reports with insights on KOL campaign effectiveness and recommendations for future improvements.
• Maintain a database of KOLs with performance history and demographics for planning.

Skills

KOL management

Communication

Digital marketing

Campaign planning

Social media trends

Education

Bachelor's degree in Marketing or related field

Job description

About the role

We are seeking a talented KOL Specialist to join PT. Mega Lighterindo Internusa in our Commercial Division. This is a full-time position based in North Jakarta, Jakarta. In this role, you will be responsible for identifying, developing, and managing relationships with key opinion leaders (KOLs) to amplify our brand message and drive engagement across digital platforms. This position plays a strategic role in our marketing initiatives, enabling us to reach target audiences through authentic influencer partnerships and collaborative campaigns.

Key responsibilities

Identify, evaluate, and onboard key opinion leaders and influencers aligned with the brand's values and target demographics

Develop and maintain strong relationships with KOLs through regular communication, performance tracking, and collaborative planning

Create comprehensive KOL partnership strategies and campaign briefs that outline objectives, deliverables, timelines, and performance metrics

Negotiate KOL contracts, fees, and terms whilst ensuring brand alignment and value for money

Coordinate campaign execution with KOLs, including content creation, posting schedules, and messaging guidelines

Monitor and analyse campaign performance, tracking engagement metrics, reach, impressions, and return on investment

Prepare detailed reports and insights on KOL campaign effectiveness and provide recommendations for future improvements

Maintain an organised database of KOLs with performance history, demographics, and engagement data for reference and planning

Collaborate with internal marketing teams to ensure KOL campaigns complement broader marketing objectives and brand messaging

Qualifications

Bachelor’s degree in Marketing, Communication, or related field

Minimum 3 year of experience in KOL or influencer management

Great communication and interpersonal skills

Up-to-date with social media trends and digital culture

Creative, organized, and proactive