Content Strategy Manager (Tiktok)

Brilliant Think Center; Jakarta Utara; On-site; IDR 133,920,000 - 279,000,000; Full time

Job summary

Brilliant Think Center is seeking a Content Marketing Manager to develop and execute a data-driven TikTok content strategy aligned with brand guidelines. You will create engaging videos, trend-led campaigns, and collaborate with creative teams to deliver high-quality content.

You will monitor analytics, optimise campaigns, manage paid TikTok ads, and report performance to senior management while staying ahead of platform trends in English and Indonesian markets.

Qualifications

• Proven experience as Content Marketing Manager/Social Media Manager or similar role, with 2–3 years managing TikTok accounts or short-form video platforms.
• Deep understanding of TikTok's algorithm and engagement strategies.
• Strong storytelling and writing skills for diverse audiences.

Responsibilities

• Develop and implement a comprehensive TikTok content strategy aligned with marketing goals and brand guidelines.
• Create, curate, and manage engaging content for TikTok including videos, trends, and campaigns.
• Monitor TikTok analytics and performance metrics; identify opportunities for optimisation and growth.
• Collaborate with creative teams to produce high-quality, on-brand content.
• Stay updated with TikTok trends, features, and algorithm changes to maintain competitiveness.
• Engage with the TikTok community through comments, DMs, and community management.
• Develop and execute paid TikTok advertising campaigns to expand reach and drive conversions.
• Conduct competitor analysis and provide insights to improve market position.
• Report campaign performance and provide regular updates to senior management.

Skills

TikTok accounts management

TikTok algorithm understanding

Creative writing

Video editing

Analytical skills

Social media tools

Project management

Communication and collaboration

Marketing automation/CRM

English & Indonesian fluency

Tools

Adobe Creative Suite

CapCut

Job description

Develop and implement a comprehensive TikTok content strategy aligned with Brilliant Think Center's marketing goals and brand guidelines

Create, curate, and manage engaging and original content specifically designed for the TikTok platform, including videos, trends, and campaigns

Monitor and analyse TikTok analytics and performance metrics to identify opportunities for optimisation and growth

Collaborate with creative teams, designers, and other departments to produce high-quality, on-brand content

Stay up-to-date with TikTok trends, features, and algorithm changes to maintain competitive advantage

Engage with our TikTok community through comments, direct messages, and community management activities

Develop and execute paid TikTok advertising campaigns to expand reach and drive conversions

Conduct competitor analysis and provide insights and recommendations to improve our market position

Report on campaign performance and provide regular updates to senior management and stakeholders

Support cross-functional teams in integrating TikTok marketing with broader marketing initiatives

What we're looking for

• Proven experience as a Content Marketing Manager, Social Media Manager, or similar role, with at least 2-3 years of demonstrated experience managing TikTok accounts or similar short-form video platforms
• Deep understanding of TikTok's algorithm, best practices, and audience engagement strategies
• Strong creative writing and storytelling skills with the ability to craft compelling narratives that resonate with diverse audiences
• Proficiency in video editing software and content creation tools (e.g., Adobe Creative Suite, CapCut, or similar)
• Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies
• Experience with social media management tools and analytics platforms
• Strong project management capabilities with the ability to manage multiple campaigns simultaneously
• Excellent communication and collaboration skills, with the ability to work effectively across teams
• Knowledge of marketing automation and CRM tools is a plus
• Fluency in English and Indonesian is preferred; other language skills are a bonus
• A passion for social media trends and digital marketing innovation