TikTok Affiliates Manager

Pengiklan Anonim; Jakarta Utara; On-site; IDR 250,000,000 - 450,000,000; Full time

Job summary

Pengiklan Anonim in Jakarta is seeking a results-driven Affiliate Marketing Lead to manage and grow the TikTok Shop Affiliate program for Indonesian beauty and FMCG brands.

You will recruit, onboard, and activate affiliate partners and creators, develop briefs for hero SKUs, and optimize commissions and product seeding to drive GMV.

Collaborate with Brand, Commercial, and Marketing teams, monitor performance, and deliver regular reports with actionable recommendations.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related fields.
• Minimum 4 years of experience in Affiliate Marketing, E-commerce, Digital Marketing, or related roles.
• Hands‑on experience managing TikTok Shop Affiliate Center.
• Proven experience in affiliate GMV scaling and creator/affiliate recruitment.
• Strong understanding of commission tiers, product seeding, and affiliate attribution.
• Experience managing beauty, FMCG, lifestyle, or consumer brands is preferred.
• Strong analytical skills with the ability to translate affiliate data into actionable strategies.
• Strong CRM management and reporting skills.
• Strong ownership, communication, and collaboration skills.
• Comfortable working in a fast‑paced and target‑driven environment.

Responsibilities

• Manage and grow TikTok Shop Affiliate program for Indonesian beauty/FMCG brands.
• Recruit, onboard, and activate affiliate partners, particularly beauty and creators.
• Develop affiliate briefs covering hero SKUs, product angles, visual formats, and posting cadence.
• Drive affiliate GMV by optimizing creator activation, commission structure, and product seeding.
• Monitor and analyse affiliate performance, including GMV, conversion, content performance, and ROI.
• Manage product seeding allocation and identify opportunities to improve affiliate conversion.
• Analyse Showcase vs. Live attribution to optimize affiliate strategy and investment.
• Build and maintain an affiliate CRM to track affiliate activity, performance, and optimization actions.
• Work closely with Brand, Commercial, and Marketing teams to align affiliate activities with business objectives.
• Provide regular performance reports and recommendations to improve affiliate sales and GMV.

Skills

Affiliate Marketing

E-commerce

Digital Marketing

Analytics

CRM Management

Communication

Collaboration

Strategic Thinking

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

TikTok Shop Affiliate Center

CRM systems

Job description

Manage and grow Company’s TikTok Shop Affiliate program for Indonesian beauty/FMCG brands.

Recruit, onboard, and activate affiliate partners, particularly beauty and content creators.

Develop affiliate briefs covering hero SKUs, product angles, visual formats, and posting cadence.

Drive affiliate-generated GMV by optimizing creator activation, commission structure, and product seeding.

Monitor and analyse affiliate performance, including GMV, conversion, content performance, and ROI.

Manage product seeding allocation and identify opportunities to improve affiliate conversion.

Analyse Showcase vs. Live attribution to optimize affiliate strategy and investment.

Build and maintain an affiliate CRM to track affiliate activity, performance, and optimization actions.

Work closely with Brand, Commercial, and Marketing teams to align affiliate activities with business objectives.

Provide regular performance reports and recommendations to improve affiliate sales and GMV.

What Are The Requirements:

Bachelor’s degree in Marketing, Business, Communications, or related fields.

Minimum 4 years of experience in Affiliate Marketing, E-commerce, Digital Marketing, or related roles.

Hands‑on experience managing TikTok Shop Affiliate Center.

Proven experience in affiliate GMV scaling and creator/affiliate recruitment.

Strong understanding of commission tiers, product seeding, and affiliate attribution.

Experience managing beauty, FMCG, lifestyle, or consumer brands is preferred.

Strong analytical skills with the ability to translate affiliate data into actionable strategies.

Strong CRM management and reporting skills.

Strong ownership, communication, and collaboration skills.

Comfortable working in a fast‑paced and target‑driven environment.