KOL Affiliate Supervisor

PT DECISION TREE INDONESIA; Jakarta Utara; On-site; IDR 334,800,000 - 558,000,000; Full time

Job summary

PT DECISION TREE INDONESIA is seeking a results-driven Business Development Lead to scale our hair care vertical via TikTok Shop and Affiliate Marketing. Based in Pluit, North Jakarta, you will lead a dedicated team of KOL specialists, drive GMV targets, and optimize the end-to-end affiliate funnel from creator scouting to video fulfillment.

You will leverage data-driven insights, establish rigorous screening for high-converting creators, and coach the team to exceed monthly objectives in a

Qualifications

• Minimum 2 years of experience in TikTok Shop / Affiliate Marketing or E-commerce Business Development.
• Senior Business Development or Team Lead experience is mandatory.
• Proven ability to achieve sales/GMV targets.
• Strong data-driven approach to identifying high-converting creators.
• Good verbal and written English communication.
• Proficient in Microsoft Excel for data tracking and reporting.

Responsibilities

• Develop and execute strategies to achieve monthly and quarterly GMV targets via the TikTok Affiliate model.
• Screen and select high-converting creators (KOL/KOC) based on conversion data and audience fit for hair care products.
• Oversee end-to-end workflow: creator scouting, negotiation, sample distribution, and video fulfillment.
• Optimize Sample-to-Video yield and ensure timely video uploads.
• Manage and coach a team of KOL specialists, setting KPIs and monitoring performance.

Skills

TikTok Shop

Affiliate Marketing

Team Leadership

Excel

English Communication

Data Analysis

Tools

TikTok Shop Backend

Job description

Join the high-growth E-commerce team at PT DECISION TREE INDONESIA as a Business Development Lead (TikTok Shop / Affiliate Marketing). In this result-driven role based in Pluit, North Jakarta, you will lead a specialized Business Development team to scale our presence in the hair care category. Your mission is simple: Convert influencer partnerships into measurable GMV growth. You will be responsible for the entire affiliate funnel, from identifying high-converting creators to ensuring high-quality video outputs that drive sales.

Key responsibilities

Develop and execute Business Development strategies to achieve monthly and quarterly GMV targets through the TikTok Affiliate model

Establish a rigorous screening process to identify high-converting creators (KOL/KOC), focusing on conversion data (GPM) and audience fit for hair care products

Oversee the end-to-end Business Development workflow: creator scouting, negotiation, sample distribution, and video fulfillment

Optimize the Sample-to-Video yield rate and ensure timely video uploads

Manage and coach a team of KOL specialists, setting clear KPIs and monitoring daily performance

Provide hands‑on training for negotiation and sales hooks

Analyze creator performance data to identify winning creator profiles and content styles

Scale successful strategies across the team

About you

Minimum 2 years of experience in TikTok Shop/Affiliate Marketing or E-commerce Business Development

Previous experience as a Senior Business Development or Team Lead is mandatory

Demonstrated ability to achieve sales/GMV targets

Strong intuition and data-driven approach to identifying high-converting creators on TikTok

Understanding of selling hooks for hair/beauty products is a plus

Results-first mindset with ability to manage high-volume outreach and follow-ups in a fast-paced environment

Strong communication skills to motivate the team and solve operational bottlenecks

Good verbal and written English communication skills

Proficient in Microsoft Excel for data tracking

Familiar with the TikTok Shop Affiliate backend