Junior Consumer Insights & Marketing Intelligence Manager

Lemonilo; Jakarta Pusat; On-site; IDR 180,000,000 - 300,000,000; Full time

Job summary

Lemonilo is seeking a Consumer Insight & Marketing Intelligence Jr. Manager to turn consumer data into actionable insights driving marketing and product innovation.

You will be PIC for several brands and lead research initiatives with cross-functional teams. Requirements include 2+ years in market research or marketing intelligence, fluency in English, and strong skills in Excel, Google Sheets, PowerPoint, and Google Slides to translate data into strategic recommendations in a fast-paced FMCG

Qualifications

• Bachelor's or master's degree in Engineering, Economics, Business, Statistics, Mathematics, Psychology, or related field.
• Minimum 2 years in market research or related role.
• Experience leading end-to-end strategic projects for growth.

Responsibilities

• Own end-to-end research and insight generation across core and non-core product categories, including research supporting New Product Development (NPD).
• Lead quantitative and qualitative research initiatives, including Exploration Studies, Concept & Product Tests, Communication Checks, U&A, and other ad-hoc studies.
• Translate consumer, market, and business data into actionable strategic and tactical insights to support decision-making.
• Lead day-to-day research management, including research planning, progress updates, stakeholder coordination, and collaboration with internal teams and third-party research agencies.
• Ensure research activities are delivered within the agreed timeline, budget, and quality standards.
• Identify relevant data sources and determine appropriate data collection approaches based on business needs.

Skills

Data analysis

Excel

Google Sheets

PowerPoint

English fluency

Education

Bachelor's or Master's degree in Engineering, Economics, Business, Statistics, Mathematics, Psychology

Tools

Nielsen retail data

Panel tracking

Job description

Lemonilo is seeking a Consumer Insight & Marketing Intelligence Jr. Manager to turn consumer data into actionable insights driving marketing and product innovation.

You will be PIC for several brands and lead research initiatives with cross-functional teams. Requirements include 2+ years in market research or marketing intelligence, fluency in English, and strong skills in Excel, Google Sheets, PowerPoint, and Google Slides to translate data into strategic recommendations in a fast-paced FMCG