Consumer & Market Intelligence Manager

PT Karya Maharendra Innovation; Tangerang; On-site; IDR 250,000,000 - 450,000,000; Full time

Job summary

Finally Found You! is seeking a strategic Consumer & Market Intelligence Manager to lead consumer, market, and competitor research, turning data into actionable business recommendations to fuel growth.

You will collaborate with cross-functional teams to translate data into strategic insights that drive product innovation, marketing campaigns, and business planning, and establish robust market intelligence frameworks for ongoing success.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, Statistics, Psychology, Social Science, or related fields.
• 5-8 years of experience in Consumer Insights, Market Intelligence, or Brand Strategy, ideally within Beauty, FMCG, or E-commerce.
• Proven capability in end-to-end qualitative/quantitative research, agency vendor management, and cross-functional leadership.
• Strong expertise in data interpretation, visualization, and competitive market analysis.
• Comfortable working in fast-paced environment and interacting with C-level Executives.

Responsibilities

• Analyze consumer behavior, purchase journeys, and social sentiment to identify trends.
• Track beauty and skincare market trends, category dynamics, pricing, and promotions.
• Analyze commercial market opportunities to build strategic intelligence for management.
• Benchmark competitor launches, pricing strategy, and campaign performance.
• Uncover market gaps and potential threats to maintain competitive advantage.
• Lead end-to-end qualitative and quantitative research, vendor management, and translation of findings into business insights.
• Collaborate with cross-functional teams to translate data into strategic insights that drive product innovation, marketing campaigns, and business planning.
• Establish our market intelligence frameworks, reporting systems, and centralized databases covering consumers, competitors, and trends.

Skills

Consumer insights

Market intelligence

Brand strategy

Cross-functional leadership

Data interpretation

Data visualization

Executive communication

Beauty/FMCG experience

Education

Bachelor's degree

Tools

Vendor management

Job description

Finally Found You! is looking for a strategic Consumer & Market Intelligence Manager to lead consumer, market, and competitor research. In this role, you will turn data-driven insights into actionable business recommendations to fuel our growth.

Key Responsibilities

Analyze consumer behavior, purchase journeys, and social sentiment to identify emerging trends and unmet needs.

Track beauty and skincare market trends, category dynamics, pricing, and promotional channels.

Analyze commercial market opportunities to build strategic intelligence for management.

Benchmark competitor launches, pricing strategy, and campaign performance continuously.

Uncover market gaps and potential threats to maintain competitive advantage.

Lead end-to-end qualitative and quantitative research, vendor management, and translation of findings into business insights.

Collaborate with cross-functional teams to translate data into strategic insights that drive product innovation, marketing campaigns, and business planning.

Establish our market intelligence frameworks, reporting systems, and centralized databases covering consumers, competitors, and trends.

Who We Are Looking For

Bachelor's degree in Marketing, Business, Economics, Statistics, Psychology, Social Science, or related fields.

5-8 years of experience in Consumer Insights, Market Intelligence, or Brand Strategy, ideally within Beauty, FMCG, or E-commerce.

Proven capability in end-to-end qualitative/quantitative research, agency vendor management, and cross-functional leadership.

Strong expertise in data interpretation, visualization, and competitive market analysis.

Comfortable working in fast-paced environment and interacting with C-level Executives.