Consumer Insight & Marketing Intelligence Jr. Manager

Lemonilo; Jakarta Pusat; On-site; IDR 180,000,000 - 300,000,000; Full time

Job summary

Lemonilo is seeking a Consumer Insight & Marketing Intelligence Jr. Manager to turn consumer data into actionable insights driving marketing and product innovation.

You will be PIC for several brands and lead research initiatives with cross-functional teams. Requirements include 2+ years in market research or marketing intelligence, fluency in English, and strong skills in Excel, Google Sheets, PowerPoint, and Google Slides to translate data into strategic recommendations in a fast-paced FMCG

Qualifications

• Bachelor's or master's degree in Engineering, Economics, Business, Statistics, Mathematics, Psychology, or related field.
• Minimum 2 years in market research or related role.
• Experience leading end-to-end strategic projects for growth.

Responsibilities

• Own end-to-end research and insight generation across core and non-core product categories, including research supporting New Product Development (NPD).
• Lead quantitative and qualitative research initiatives, including Exploration Studies, Concept & Product Tests, Communication Checks, U&A, and other ad-hoc studies.
• Translate consumer, market, and business data into actionable strategic and tactical insights to support decision-making.
• Lead day-to-day research management, including research planning, progress updates, stakeholder coordination, and collaboration with internal teams and third-party research agencies.
• Ensure research activities are delivered within the agreed timeline, budget, and quality standards.
• Identify relevant data sources and determine appropriate data collection approaches based on business needs.

Skills

Data analysis

Excel

Google Sheets

PowerPoint

English fluency

Education

Bachelor's or Master's degree in Engineering, Economics, Business, Statistics, Mathematics, Psychology

Tools

Nielsen retail data

Panel tracking

Job description

As a Consumer Insight & Marketing Intelligence Jr. Manager, you will play a key role in turning consumer and business data into actionable insights that shape marketing and innovation decisions at Lemonilo. You will become the PIC for several brands and lead research initiatives, strategic projects, and ad-hoc business requests while working closely with senior members of the Marketing Innovation team and cross-functional stakeholders.

What will you do?

• Own end-to-end research and insight generation across both core and non-core product categories, including research supporting New Product Development (NPD).
• Lead quantitative and qualitative research initiatives, including Exploration Studies, Concept & Product Tests, Communication Checks, U&A, and other ad-hoc studies.
• Translate consumer, market, and business data into actionable strategic and tactical insights to support decision-making.

Research Management

• Lead day-to-day research management, including research planning, progress updates, stakeholder coordination, and collaboration with internal teams and third-party research agencies.
• Ensure research activities are delivered within the agreed timeline, budget, and quality standards.
• Identify relevant data sources and determine appropriate data collection approaches based on business needs.

Business & Growth Opportunities

• Explore untapped growth opportunities within the Marketing Innovation scope by analyzing internal, consumer, sales, and market data.
• Identify business opportunities, formulate hypotheses, and develop recommendations based on data-driven insights.
• Support ad-hoc business requests by providing relevant analysis and actionable recommendations.

Strategic Projects & Experimentation

• Identify, initiate, plan, and lead end-to-end strategic projects with meaningful business impact.
• Lead projects from problem identification and data collection through analysis, strategy development, and implementation.
• Design and execute experiments to validate opportunities and support business growth.

Cross-functional Collaboration

• Partner with Marketing, Innovation, and other cross-functional teams to translate insights into business initiatives.
• Collaborate with senior stakeholders to ensure research findings and strategic recommendations are effectively translated into action.

Reporting & Budget Management

• Create performance reports and analyses from raw data to support business and brand performance evaluation.
• Co-manage the Consumer Insight Division budget, including planning, tracking, and monitoring of research-related expenses.
• Report directly to the Head of Consumer Insight & Marketing Intelligence.

What are we looking for?

• Bachelor's or Master's degree in Engineering, Economics, Business, Statistics, Mathematics, Psychology, or a related field.
• Minimum 2 years of experience in market research, consumer insights, marketing intelligence, or a related role.
• Proven experience leading end-to-end strategic projects focused on identifying and driving business growth opportunities.
• Strong understanding of research methodology, including both quantitative and qualitative research and data analysis.
• Experience in planning, designing, and executing research or experiments to support business growth.
• Comfortable working with large sales datasets and translating complex data into meaningful business insights.
• Experience with panel tracking and Nielsen retail data is a strong plus.
• Strong numerical and analytical skills, with the ability to create performance reports and derive both strategic and tactical insights from data.
• Proficient in Microsoft Excel, Google Sheets, Microsoft PowerPoint, Google Slides, and other relevant business tools.
• Strong project management skills with the ability to manage multiple projects, stakeholders, and deadlines simultaneously.
• Strong ownership, self-driven mindset, and ability to work effectively both independently and as part of a team.
• Agile, adaptable, and quick to learn in a fast-paced and dynamic environment.
• Experience in a leading FMCG company or established market research agency is highly preferred.
• Fluent in English, both written and verbal.

About Lemonilo

Since 2016, Lemonilo is a well-known leading health and wellness CPG (Consumer Packaged Goods) brand in Indonesia with a mission to make healthy living accessible through affordable, great-tasting products made with high standards and free from 100+ potentially harmful ingredients. Our products are distributed across more than 20,000 stores nationwide. We are growing fast and invite talents to build, learn, and create real impact at scale in a purpose-driven organization.

As a company, Lemonilo is also deeply committed to equity, inclusion, and diversity. We welcome all qualified applicants and consider them for employment regardless of gender, race, ethnicity, color, disability, political opinion, sexual orientation, age, religion, health status, or any other status protected by applicable law.