Insights Lead

PepsiCo Inc.; Cilandak Timur; On-site; IDR 600,000,000 - 900,000,000; Full time

Job summary

PepsiCo Indonesia Foods seeks an Insights Lead to drive consumer insights for the Foods portfolio, translating shopper behavior into growth opportunities and informing product strategy. You will work with regional and global teams to turn data into commercial actions and strategic initiatives.

You will oversee trend spotting, track brand health KPIs, and validate propositions with agile methods, collaborating with commercial and category teams to support annual planning and joint business

Qualifications

• Bachelor degree in relevant field.
• Think strategically, bring consumer and commercial understanding together.
• Sharp analytical mindset and capability to handle, curate and manage large data sets towards generating
• Insights and Foresights / ability to triangulate Machine Learning with Human Insights towards Trend Spotting
• Experience of working with Kantar Consumer Panel, Nielsen RMS and other syndicated agency partners (including qualitative research agency)
• High Commercial Savviness – ability to work with senior team & influence them in strategic and commercial decisions.
• At least 8-10 years of proven functional experience
• With consultancy experience is preferred

Responsibilities

• Lead commercial diagnostics for the Foods category by analyzing consumer panel metrics and Nielsen RMS data to identify actionable growth levers.
• Translate shopper and consumer behavior into clear, insight-led recommendations that inform strategic business decisions and commercial actions.
• Develop compelling insight-driven storylines that connect data to business opportunities and guide decision-making for senior stakeholders.
• Build a deep understanding of category demand drivers, consumer jobs-to-be-done, and unmet needs to inform brand strategy and purposeful positioning.
• Strengthen consumer-centric thinking across the organization by translating behavioral, attitudinal, and contextual insights into clear demand spaces and opportunity areas.
• Lead the tracking and interpretation of brand health KPIs for the Foods portfolio to inform brand and category strategies.
• Drive agile, digital-enabled validation of consumer propositions through methodologies such as rapid concept testing, social listening, and digital experimentation to support innovation and communication development.
• Partner with commercial and category teams to provide strategic insight inputs for AOP, JBP, and customer growth initiatives.

Skills

Strategic thinking

Analytical mindset

Data analysis

Market research

Stakeholder influence

Education

Bachelor degree

Tools

Kantar

Nielsen RMS

Job description

Overview

The Insights Lead role will be responsible for leading Consumer Insights efforts for PepsiCo Indonesia Foods and is responsible for identifying consumer-led opportunities and unlocking growth potential. The position partners closely with business leaders to translate deep consumer, category, and competitive understanding into commercial opportunities and strategic initiatives. In addition, the role drives innovative and agile approaches to trend spotting to continuously inform the product pipeline, while collaborating in a matrix environment with regional and global insights teams to influence business priorities and decision-making.

Responsibilities

What you wiill be responsible for:

1. Lead commercial diagnostics for the Foods category by analyzing consumer panel metrics (e.g., penetration, volume per buyer) and Nielsen RMS data (e.g., share, category dynamics, pricing, pack architecture, and portfolio mix) to identify actionable growth levers.
2. Translate shopper and consumer behavior into clear, insight-led recommendations that inform strategic business decisions and commercial actions.
3. Develop compelling insight-driven storylines that connect data to business opportunities and guide decision-making for senior stakeholders.
4. Build a deep understanding of category demand drivers, consumer jobs-to-be-done, and unmet needs to inform brand strategy and purposeful positioning.
5. Strengthen consumer-centric thinking across the organization by translating behavioral, attitudinal, and contextual insights into clear demand spaces and opportunity areas.
6. Lead the tracking and interpretation of brand health KPIs for the Foods portfolio (e.g., awareness, consideration, brand equity drivers, salience, imagery, and distinctiveness) to inform brand and category strategies.
7. Drive agile, digital-enabled validation of consumer propositions through methodologies such as rapid concept testing, social listening, and digital experimentation to support innovation and communication development.
8. Partner with commercial and category teams to provide strategic insight inputs for annual operating planning (AOP), joint business planning (JBP), and customer growth initiatives.

Qualifications

What you will need to have:

1. Bachelor degree in relevant field
2. Ability to think strategically, bring consumer and commercial understanding together
3. Sharp analytical mindset and capability to handle, curate and manage large data sets towards generating
4. Insights and Foresights / ability to triangulate Machine Learning with Human Insights towards Trend Spotting
5. Experience of working with Kantar Consumer Panel, Nielsen RMS and other syndicated agency partners (including qualitative research agency)
6. High Commercial Savviness – ability to work with senior team & influence them in strategic and commercial decisions.
7. At least 8-10 years of proven functional experience
8. With consultancy experience is preferred