Strategic Consumer & Market Insights Lead

PT Karya Maharendra Innovation; Tangerang; On-site; IDR 250,000,000 - 450,000,000; Full time

Job summary

Finally Found You! is seeking a strategic Consumer & Market Intelligence Manager to lead consumer, market, and competitor research, turning data into actionable business recommendations to fuel growth.

You will collaborate with cross-functional teams to translate data into strategic insights that drive product innovation, marketing campaigns, and business planning, and establish robust market intelligence frameworks for ongoing success.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, Statistics, Psychology, Social Science, or related fields.
• 5-8 years of experience in Consumer Insights, Market Intelligence, or Brand Strategy, ideally within Beauty, FMCG, or E-commerce.
• Proven capability in end-to-end qualitative/quantitative research, agency vendor management, and cross-functional leadership.
• Strong expertise in data interpretation, visualization, and competitive market analysis.
• Comfortable working in fast-paced environment and interacting with C-level Executives.

Responsibilities

• Analyze consumer behavior, purchase journeys, and social sentiment to identify trends.
• Track beauty and skincare market trends, category dynamics, pricing, and promotions.
• Analyze commercial market opportunities to build strategic intelligence for management.
• Benchmark competitor launches, pricing strategy, and campaign performance.
• Uncover market gaps and potential threats to maintain competitive advantage.
• Lead end-to-end qualitative and quantitative research, vendor management, and translation of findings into business insights.
• Collaborate with cross-functional teams to translate data into strategic insights that drive product innovation, marketing campaigns, and business planning.
• Establish our market intelligence frameworks, reporting systems, and centralized databases covering consumers, competitors, and trends.

Skills

Consumer insights

Market intelligence

Brand strategy

Cross-functional leadership

Data interpretation

Data visualization

Executive communication

Beauty/FMCG experience

Education

Bachelor's degree

Tools

Vendor management

Job description

Finally Found You! is seeking a strategic Consumer & Market Intelligence Manager to lead consumer, market, and competitor research, turning data into actionable business recommendations to fuel growth.

You will collaborate with cross-functional teams to translate data into strategic insights that drive product innovation, marketing campaigns, and business planning, and establish robust market intelligence frameworks for ongoing success.